Job Title

General Manager New Studio Openings Fitness Franchise Location London Salary: 45,000 - 60,000+ Role overview The General Manager is responsible for leading all aspects of a new studio opening, from market activation and pre-sales through to launch and steady-state operations. The role combines commercial leadership, community engagement, people management, and operational excellence to deliver a successful opening and sustainable growth. Key responsibilities Complete onboarding and training for new studio openings. Understand studio goals, local demographics, and target audience. Develop and present a local marketing and partnership plan for approval. Coordinate social media launch plans and community outreach activities. Identify local partners, wellness businesses, and influencers to build awareness. Provide regular progress updates on marketing and activation activity. Execute the agreed local marketing and partnership plan. Host events, pop-ups, and partnerships to generate community interest. Collect, track, and manage leads and early prospective members. Recruit early-stage instructor and community engagement staff. Report pre-sales performance, event outcomes, and lead volumes. Oversee day-to-day studio operations, scheduling, and client management. Manage sales performance, membership retention, and client experience. Continue local marketing and community activations to drive growth. Sales launch 'staffing Lead lead-follow up, nurture communication, and membership conversion. Track pre-sales KPIs and adjust tactics to achieve revenue targets. Report daily and weekly pre-sales performance to the Franchise Owner. Hire and onboard the instructor team and studio leads. Lead daily studio operations during soft-opening classes and events. Monitor check-ins, sales transactions, and team performance. Gather client and staff feedback and make improvement recommendations. Support grand opening marketing and local PR efforts. Refine staffing levels and class schedules ahead of the grand opening. Maintain daily open communication with the Franchise Owner. If you are keen to discuss the details further, please apply today or send your cv to david@ corecruitment.com or call David Allen on 02077902666 TPBN1_UKTJ