Reports to: Director of Research and InsightsAbout usThe Independent is an online news publisher that was established in 1986 as a national newspaper independent of party-political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over. We have an international editorial team with our main offices in London and New York.In 2024 The Independent’s portfolio of brands increased through a new licencing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK - BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.Job purposeAs part of the Research & Insights team, you’ll support insight generation for both the UK and US markets. Working closely with the Director of Research & Insights and senior team members across the company, you’ll help turn complex data into clear, strategic narratives that inform business decisions across departments. Your work will deepen our understanding of what motivates and engages our audiences through primary research, while also demonstrating the effectiveness of our commercial campaigns.About youYou’re naturally curious about people, their behaviours, interests, and the motivations behind their decisions. You ask thoughtful questions, thrive on uncovering meaningful insights, and have a real passion for using data to tell compelling stories. Whether identifying emerging trends or designing research to explore them, you’re driven by a desire to understand what makes audiences tick and how those insights can power brand growth and inform strategic, evidence-based decisions.You're organised, self-motivated, and eager to learn in a fast-paced environment. You enjoy working across different teams and aren’t afraid to dig deeper to find the “why” behind the numbers.Diversity, Equity and InclusionWe champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here. If you require any reasonable adjustments to complete your application, please do not hesitate to let us know.You might be a great fit if you:Have a deep interest in audience behaviour, media consumption, and digital trends, with the ability to translate this understanding into strategic opportunities.Approach challenges with curiosity and a problem-solving mindset, always looking for the “why” behind the numbers.Are analytical and detail-oriented, with the ability to balance precision with big-picture thinking.Collaborate effectively across teams and functions, building strong relationships and influencing stakeholders through clear, insight-led storytelling.Are highly organised and comfortable managing multiple research projects and priorities simultaneously.Take initiative and ownership, proactively identifying opportunities to improve processes, strengthen insight delivery, and contribute to strategic growth.The Data and Marketing team:The Data & Marketing department is the intelligence powerhouse of the business, representing the customer. Our goal is to inspire, engage and grow a loyal readership by harnessing data-driven insights and innovative marketing to deliver personalised, impactful content experiences that builds lasting trust, diverse revenue streams, and a thriving future for quality journalism. The department consists of four teams: Data Science & Engineering, Data Intelligence & Monetisation, Research & Insight and Customer Marketing.You will be joining the Research & Insights team whose purpose is to better understand our brands, key verticals and audiences - identifying opportunities for optimisation and business growth. They do this by utilising best in class research and data storytelling techniques to deliver rich, meaningful insight to our commercial teams and the wider business. Key responsibilities and accountabilities – what is deliveredYour responsibilities will include:Lead and deliver custom primary research projects end-to-end, including research design, survey writing, data analysis, reporting, and creating engaging presentations.Develop insight-driven narratives that go beyond numbers to uncover who our audiences are and what motivates them.Lead and deliver campaign effectiveness research studies end-to-end including survey writing, data analysis and client presentations. Act as a holistic, audience-led thinker, connecting insights across multiple data sources to craft compelling, strategic stories.Provide reader, market, and competitor research to support the marketing, commercial, product, and strategy teams.SkillsYou’ve built solid experience running research from start to finish and love bringing insights to life. You’re as comfortable in the numbers as you are in the narrative, balancing quick wins with long-term strategic thinking.Essential skills and experience include:Fully proficient in the end-to-end quantitative research process, from designing proposals and managing fieldwork through to creating debriefs and delivering presentations.A strategic problem-solver who can balance immediate business needs with long-term vision and insight-led thinking.Experience creating and designing clear, visually compelling slides or presentationsExcellent written and verbal communication skillsStrong attention to detail and an analytical mindsetAbility to work collaboratively with cross-functional teamsHighly organised and able to prioritise and execute across multiple projectsA natural data storyteller, able to transform numbers into insight-driven recommendationsNon essential but good to haveExperience growing and managing an owned and operated audience panel/communityAbility to design campaign and ad effectiveness surveys and translate results into clear, actionable insights for post-campaign analysisManagement experience as this roles career growth path would include managing a team of analystsOur values – you will deliver across all our values Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do. Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence. Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
Job Title
Primary Research Manager