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Job Title


Area Sales Manager - North UK


Company : Fristads UK & Ireland


Location : bedford, east anglia


Created : 2026-01-09


Job Type : Full Time


Job Description

Company DescriptionFRISTADS has a legacy of 100 years in designing and producing high-quality workwear, engineered with professionals' needs in mind. Offering a complete range of functional and contemporary designs, we ensure our products are sustainable, innovative, and cater to multiple climatic and working environments.We produce a huge variety of garments, for comfort and protection against not just weather - but against heat & flame, electric arc-flash, building site hazards, rail yard dangers, or even in a kitchen or a data centre. Indoors, outdoors, even submarine doors. We have it covered.Dedicated to maintaining high standards, Fristads collaborates with the Fair Wear Foundation to ensure fair labour practices. With a strong network of distributors, and close connection to our end users, Fristads brings its world-class workwear, developed with superior materials and craftsmanship, to professionals worldwide.FRISTADS is part of the Hultafors Group, which offers a broad portfolio of products and brands for professional users.Role DescriptionWe are looking for a dynamic, highly motivated candidate to join our UK sales team. Based sensibly to cover this region, you are a creative and entrepreneurial sales professional, ideally with 3 years experience of selling premium workwear, or have sound knowledge of it through a related industry. You’re able to demostrate your successes and failures and how you have dealt with each! You will be responsible for building out a go to market plan, which suggests that you may have some technical knowledge of key industries & products used in:ManufacturingEnergy SectorRail & AutomotiveAerospaceMining / Industrial applicationsConstructionData centres / Cleanroom environmentsLaundry servicesYou’re an out-and-out hunter. An order creator – able to convince C-Suite as effectively as influencing stakeholders at the shop-floor. But you’re also a relationship builder, capable of building strong, long-lasting partnerships.We are an enthusiastic team, we work hard, we play hard, and we look after each other. You will need to be personable, collaborative, open and honest. You’ll build important internal relationships with customer service, product development and marketing teams. Your skills will include but not be limited to:Technical SalesNew BusinessProject drivenSelf-starterCompetitive and driven“People buy from people” mindsetInquisitive & EntrepreneurialBold & HungryQualifications:Proven experience in sales (strong hunter mentality) together with business development skills, within the workwear or related industriesStrong interpersonal and communication skills, with the ability to build and sustain client relationshipsExcellent organizational and time management abilities, with a results-driven mindsetKnowledge of the regional market in the northern region of the United KingdomProficiency in digital tools such as CRM software and Microsoft Office SuiteAbility to work independently in a hybrid work environment and adapt to changing prioritiesFlexibility to travel regionally for client meetings and eventsA valid driver's license is requiredExperience in or knowledge of sustainable practices or ethical trade can be an advantageWe want to attract best in class, and as such, our salary & bonus package reflects this, together with generous holiday allowance, electric or hybrid company car, and the chance to help contribute towards a cleaner, better and more sustainable world.Read more at NO AGENCIES PLEASE