Job Title

Job Title: E-commerce ManagerBrand: Kaiia The LabelLocation: ManchesterReports into: CEO About Kaiia Kaiia is a fast-growing, social-first athleisure brand built on community, confidence and everyday essentials. Born in the UK and powered by our community, we create comfortable, elevated pieces designed for real life, from campus to coffee runs, workouts to weekends. As Kaiia continues to scale across website, app and international markets, we’re investing in a more immersive, intuitive and engaging digital experience. We’re now looking for an E-commerce Manager to play a pivotal role in shaping how our community discovers, shops and connects with Kaiia online, driving performance today while building long-term customer value for the future.The Role The E-commerce Manager owns the day-to-day performance of the website and the Kaiia app, with a focus on driving revenue, improving conversion and delivering a smooth, engaging shopping experience. This role plays a key part in supporting international growth, evolving the website experience, growing the app as a core commerce channel, and working closely with CRM to increase retention and lifetime value. Working cross-functionally with Marketing, Brand, Creative, Merchandising, Tech and Performance teams, you will help bring Kaiia’s digital vision to life in a way that feels intuitive, social-first and customer-led.Key ResponsibilitiesE-commerce Performance & InsightOwn daily and weekly trading performance across website and appMonitor traffic behaviour, conversion drivers, AOV, repeat rate and retentionUse analytics and insight to inform trading decisions and prioritiesProvide clear, data-led recommendations in trade meetings International GrowthSupport the launch and optimisation of international markets (Ireland, EU and future markets)Ensure localised site and app experiences, including pricing, content, reviews and UXOptimise international customer journeys to improve trust, conversion and repeat purchase Website Experience (Website of the Future)Own the end-to-end onsite customer journey from homepage through to checkoutEvolve the website into a social-first, video-led experience, including shoppable content, UGC and creator-led storytellingImprove navigation, PLPs, PDPs and checkout to reduce friction and increase conversionContinuously optimise the website in line with Kaiia’s long-term digital vision App GrowthSupport the growth and performance of the Kaiia app as a key commerce channelDrive app adoption, engagement and repeat purchasingDeliver app-exclusive moments such as early access drops, bundles and loyalty featuresPartner with CRM and Performance teams on push notifications and in-app journeys CRM, Loyalty & LTVWork closely with CRM to improve customer lifetime value, retention and purchase frequencySupport segmentation, lifecycle journeys and loyalty initiativesUse customer insight to shape personalised experiences across site, app and CRMTrack and optimise repeat rate and LTV as core success metrics Merchandising, Content & Brand AlignmentPartner with Merchandising and Marketing to align product launches, pricing and promotionsEnsure all ecommerce content is on-brand, market-appropriate and delivered on timeOversee product launches and ensure stock, imagery and product information are accurate CRO, Optimisation & TestingLead CRO testing and experimentation across site and appAnalyse heatmaps, session recordings and customer behaviourTest, learn and iterate to drive continuous improvement Vision, Innovation & Competitive EdgeHelp bring Kaiia’s Website of the Future and App Growth vision to lifeStay close to platform trends, customer behaviour and competitor activityRegularly review competitor experiences across website, app, TikTok Shop and emerging commerce platformsTranslate insight into clear recommendations that keep Kaiia ahead of the market Cross-Functional CollaborationWork closely with Performance teams on landing pages and conversion journeysPartner with Brand and Creative on onsite storytelling and visual standardsCollaborate with Operations and Tech on stock visibility, sizing, alerts and pre-orders What “Great” Looks LikeCommercial and data-led, with strong customer intuitionConfident owning performance and making recommendationsUnderstands the balance between conversion, brand and retentionComfortable working at pace in a growing, ambitious business Salary & PackageSalary: Competitive and dependent on experience, plus benefits. We are open to the right level of candidate and will structure the package accordingly.Why Join Kaiia?A true ownership role at the centre of growthDirect impact on revenue, retention and customer experienceClose collaboration with senior leadershipOpportunity to shape Kaiia’s digital future