Skip to Main Content

Job Title


Product Director, Monetisation


Company : Financial Times


Location : greater london, england


Created : 2026-01-12


Job Type : Full Time


Job Description

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Together, we help audiences stay better informed and deepen their understanding of the world around them. Our Product & Tech teams drive us forward in an ever‑evolving digital landscape, delivering cutting‑edge products to over one million digital subscribers daily. Our growth relies on a diverse, dedicated and dynamic group of product, tech, delivery and data specialists. With a supportive culture, entrepreneurial spirit and opportunities at every turn, there are no limits to where your FT career can take you. Build a newsworthy career at the FT. Our commitment to diversity, equity and inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role As Product Director for Monetisation at the FT, you will help shape the product experiences that support our subscription and advertising businesses. You will work closely with teams across subscription and advertising to ensure commercial goals for acquisition, activation, engagement and retention translate into clear, user‑centred product direction across and our apps, including our Professional tier for B2B readers and FT Edit for lighter consumers. Your role is to improve the systems and journeys that help users understand the FT’s value, choose the right tier for their needs and build habits over time. This includes strengthening core lifecycle moments such as buyflow, onboarding, cancellation, in‑app activation and cross‑platform engagement. You’ll help ensure customers experience a premium, trusted product where advertising integrates seamlessly into the user experience. You will also play a key role in shaping how the FT reaches and monetises audiences through third‑party and emerging distribution channels, working with commercial teams to explore how we maintain a strong relationship with readers as the landscape evolves with artificial intelligence. The FT’s global audience, trusted journalism and premium positioning create a unique foundation for sustainable growth. Your work will help ensure our product experience remains coherent, intuitive and aligned with the FT’s broader business goals. Responsibilities Act as a strategic product partner to the Reader Revenue Group and Commercial Client Group, translating subscription and advertising objectives into shared product capabilities and standards that support commercial outcomes while maintaining a coherent product experience. Lead product teams in improving cross‑channel customer experiences across web and app, with a focus on reducing friction and strengthening early‑stage activation and long‑term retention. Support the development of pricing, packaging, tier differentiation and paywall approaches by contributing customer insight, experimentation and product‑led evidence. Ensure advertising experiences integrate cleanly into the FT’s products in a way that reinforces our premium position and strengthens user trust. Continuously improve foundational lifecycle experiences, including sign‑up,