Job Title: Head of Paid Media Location: RemoteJob Type: ContractorDepartment: OperationsReports To: CEO (dotted line to Head of Growth)About the RoleWe’re hiring a remote Head of Paid Media to fully own and scale Amplify’s paid acquisition engine.This is not an agency-management role.This is not a narrow PPC execution role.This is a senior, hands-on SaaS growth operator role.You will independently design, build, launch, optimise, and scale the entire paid growth machine - from campaigns and creative, to landing pages, funnels, attribution, and revenue impact.You will be the single owner of paid media and paid acquisition, expected to operate as a one-person growth engine, using modern AI tools to move fast, test aggressively, and scale what works. Strong SaaS experience is mandatory.Healthcare SaaS experience is a major bonus, but not required.KPIs & Success MetricsThis role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).Sales-Led Growth (SLG)You are accountable for:# of Sales Qualified Leads (SQLs) from paid channelsCost per SQLPaid-sourced pipeline valueAverage deal size (paid-sourced)Paid-sourced revenue closedYou own the full path:Paid traffic → landing page → demo → sales → closed revenueProduct-Led Growth (PLG)You are accountable for:# of new customers acquired from paid channelsCost per customerAverage revenue per customer (ARPC)Payback period on paid-acquired customersPaid-sourced recurring revenueYou own the full path:Paid traffic → signup / trial → activation → paid conversionFirst 90 Days – What Success Looks LikeEstablish clean baselines for:SQL volume and cost per SQLCustomer volume and cost per customerLaunch net-new or materially improved paid campaigns across core channelsShip improved landing pages for both SLG and PLG pathsIdentify and clearly articulate:Funnel bottlenecksSQL quality issuesConversion drop-offsPresent a clear scaling plan tied directly to SQLs, customers, and revenueFirst 6 Months – What Success Looks LikePredictable, repeatable flow of SQLs and/or customers from paidDemonstrable improvement in at least one core efficiency metric:Cost per SQLCost per customerAverage deal sizeARPCClean attribution from paid spend → pipeline → revenueAt least one paid growth motion that is:ProvenScalableReady for budget expansionWhat You’ll OwnPaid Media & Paid Acquisition (SaaS-First)Full ownership of paid acquisition across:Google Search, Display & Performance MaxPaid Social (Meta, LinkedIn, and relevant emerging channels)Retargeting and full-funnel paid strategiesBudget ownership, forecasting, and scaling decisionsContinuous experimentation across:ChannelsAudiencesMessagingOffersTransition from agency-led execution to a high-velocity in-house systemLanding Pages, Copy & Funnel OwnershipYou do not wait on designers, copywriters, or engineers.You build.Independently design, build, and optimise landing pagesUsing tools such as Webflow, Framer, Unbounce, or similarWrite and iterate:Ad copyLanding page copyHeadlines, CTAs, and value propositionsOptimise both SLG and PLG funnels end-to-endAI-Driven ExecutionAI is a core execution tool, not a buzzword.Use AI to:Generate and iterate ad creative and copyPrototype and improve landing pagesAnalyse performance patternsIncrease testing velocity without increasing headcountContinuously systemise and automate repeatable growth workAnalytics & AttributionOwn paid performance reporting and insightsPartner with RevOps / CRM to ensure clean attributionMake fast, data-backed decisionsKill underperforming experiments quicklyYou Might Be a Fit IfYou have 7–12+ years of hands-on paid media / performance marketing experienceYou have personally scaled paid acquisition for SaaS productsSaaS experience is non-negotiableYou can show real numbers, not just tacticsYou are comfortable operating as a one-person growth machineYou can independently:Launch and optimise campaignsBuild landing pagesWrite copyAnalyse funnels and revenue impactYou are execution-first, opinionated, and allergic to fluffBonus PointsExperience scaling B2B healthcare SaaS, especially in the USFamiliarity with compliance-driven messaging (e.g. HIPAA)Experience replacing or outperforming agenciesStrong understanding of SaaS SLG and PLG funnelsWhat This Role Is NOTNot an agency liaison roleNot a junior or channel-only PPC roleNot a strategy-only leadership roleNot a design-heavy role (but you must be design-capable)Why Join AmplifyFull ownership and autonomy - no micromanagementDirect access to leadership and real decision-making powerOpportunity to build and own the entire paid growth engineHigh-impact role with visibility across the companyClear runway to expand scope and leadership over time
Job Title
Head of Paid Media