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Job Title


Retail Sales Leader


Company : MOOD London


Location : London, England


Created : 2026-02-23


Job Type : Full Time


Job Description

The OpportunityMood London is a fast-growing premium fragrance house with a clear ambition: to become the UK's number one choice of fragrance for both men and women.We are building a modern retail brand that blends premium product, confident selling, and strong commercial discipline. Today, our focus is on driving sales performance and building strong retail foundations. Over time, we will evolve into a more customer-centric, brand-led business with a broader portfolio and footprint.As a Retail Sales Leader, you will take ownership of a high-visibility physical retail environment, leading a team on site, driving sales results, and representing the Mood London brand every day.This is a hands-on leadership role: present on the floor, selling, coaching, and setting the standard.Hitting the Ground RunningThis role requires momentum from the outset.From day one, you will be expected to:Learn quickly and immerse yourself in our products, sales approach, and customer journeySell confidently on the floor alongside your team, demonstrating approach behaviour, pace, and energy throughout the trading day. You are expected to be hands on, leading the way on sales performance.Build credibility and authority through presence, pace, and performanceBegin coaching and improving team performance in real timeYou will be supported with structure and training, but this role suits someone comfortable learning fast, taking ownership early, and leading from the front.Who This Role Is ForThis role suits someone who:Has experience leading a physical retail location with a teamThrives in sales-led, target-driven environmentsEnjoys being visible, active, and involved on the shop floorIs confident coaching others and raising standardsIs resilient, adaptable, and positive during changeTakes pride in presentation, professionalism, and brand standardsIs ambitious and wants to grow with a scaling businessThis role is not suited to managers who prefer office-based work, low-confrontation environments, or passive retail leadership.Key Responsibilities & AccountabilitiesAs a Retail Sales Leader, you are responsible for the commercial performance, people leadership, operational standards, and brand representation of your location.1. Sales Performance & Commercial DeliveryDeliver daily, weekly, and monthly sales targetsCreate energy, urgency, and momentum on the floorTranslate targets into clear, numeric actions for each team memberSell alongside the team when requiredAdjust tactics in real time to protect performanceExecute product launches and key trading moments to target2. Customer Experience & Sales Journey ExecutionDeliver the Mood London customer and sales journeys consistentlyCoach the team to sell with confidence, intent, and credibilityOwn mystery shop results and NPS performanceBalance premium presentation with strong commercial focus3. Operational Excellence, Control & ReportingMaintain premium visual standards at all timesEnsure accurate stock control and compliant POS usageDeliver zero stock lossDeliver zero incorrect or inaccurate POS entriesComplete all daily operational routines, including check-insReport sales, KPIs, and performance accurately and on time to the wider business4. People Leadership, Onboarding & RetentionLead and assess all 2-day recruitment trialsTake full ownership of onboarding quality and early performanceDeliver and sign off the 4-week Foundation Training ProgrammeEnsure all employees with more than four weeks' service pass the Mood Foundation ExamComplete internal performance reviews accurately and on timeRetain and grow high-performing people. Quarterly team turnover is maintained below 10%.5. Footfall Engagement & Opportunity CreationLead proactive engagement with passing footfallEnsure the team actively participates during quieter trading periodsDrive participatory browsing rather than passive waiting, ensuring the kiosk environment remains active, engaging, and sales-focused throughout trading hours, and that passing footfall is disruptedIdentify local opportunities to increase visibility and engagement6. Brand Representation & Culture LeadershipAct as a visible brand ambassador at all timesSet the standard in personal presentation and professionalismLive and reinforce company values and cultureSet and enforce expectations around effort, professionalism, and selling behaviour, addressing issues immediately rather than allowing them to continueSupport the wider business as required, including flexibility across locationsComplete other reasonable requests aligned to company strategy7. Product Knowledge & CredibilityBuild strong product and fragrance knowledgeBe able to speak about fragrance at a technical levelCoach the team to sell with authority and confidenceWhat Success Looks LikeSales targets are met consistentlyThe team is stable, engaged, and improvingNew starters onboard effectively and stayOperational and visual standards remain highThe team remains energetic and proactive during quieter periodsCustomers receive a confident, premium experienceYou grow with the business as Mood London evolvesSalary & RewardThis role offers a competitive basic salary with significant uncapped earning potential.Basic salary: Competitive dependent on experienceCommission: Uncapped, performance-basedEarnings potential: High-performing Retail Sales Leaders can earn £60,000+ annuallyCommission is a core part of the reward structure and reflects the sales-led nature of the role. Salary and reward are reviewed following probation, with progression linked to performance, capability, and contribution.