Job Title

eCommerce ManagerFashion Start-upLondon (hybrid)£45,000–£55,000We're hiring a commercially driven eCommerce Manager to take ownership of website trading, optimisation, and revenue performance for a fast-growing fashion brand.This is a high-impact, hands-on role for a true all-rounder. Someone who can think strategically but isn't afraid to roll up their sleeves. You'll own day-to-day trading, lead site optimisation, and unlock huge growth opportunities across CRM, CRO, and merchandising.The role:You'll have direct responsibility for site performance and revenue, working closely with internal teams and external partners to continuously improve the customer journey and commercial results. You'll work alongside, Head of eCommerce, Junior Website/UI Designer (direct report), Content & Graphics team as well as external performance and development agencies.What you'll be doing:Trading & Revenue PerformanceOwn daily sales performance vs targetsTrack and optimise CVR, AOV, traffic and marginIdentify revenue opportunities and risksAct quickly on underperformanceLead weekly trading reviewsWebsite MerchandisingManage product uploads and collectionsOptimise category structure, sorting and filtersOwn stock visibility and sell-through strategyOversee landing pages for launches and campaignsOptimise PDPs for conversionCampaign ExecutionExecute campaigns across homepage, collections and offersCoordinate assets with creative teamsQA promotions, discounting and landing pagesCRM & RetentionOwn and improve the email and CRM strategyBuild newsletters and automated flowsOptimise abandoned cart, browse and post-purchase journeysImprove segmentation, send times and performanceGrow retention revenue, LTV and repeat rateCRO, UX & OptimisationBuild and deliver a monthly testing roadmapRun A/B tests to improve conversionImprove mobile UX and site performanceWork with developers on speed and technical improvementsSEO & Content OptimisationOptimise product and category metadataImprove internal linking and SEO foundationsSupport content and technical SEO initiativesAgency & Partner ManagementDay-to-day coordination with paid media and dev agenciesBrief product launches and campaignsReview performance and align priorities weeklyWhat we're looking for:Essential3–5 years' eCommerce experience (fashion or beauty strongly preferred)Strong experience with Shopify or similar platformsProven commercial and analytical mindsetExperience owning site revenue and trading performanceHands-on CRM / email marketing experience (e.g. Klaviyo)Strong merchandising and customer-journey instinctsConfident working with agenciesHighly desirableStart-up or scale-up experienceCRO testing experienceSEO fundamentalsGA4 and performance reportingUnderstanding of inventory and its impact on tradingExposure to cross-border e-commerceYou'll thrive here if you are:Highly commercial and results-focusedProactive, decisive and comfortable taking ownershipDetail-driven but fast-movingCalm under pressure during launchesSolutions-oriented and hands-onWhy apply?Real ownership and influence over site performanceA fast-moving fashion start-up environmentHuge scope to make an impact across trading, CRM and CROCompetitive salary up to £55K