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Job Title


Field Sales Manager, Fitness Clubs | UK


Company : Merrithew


Location : Slough, England


Created : 2026-02-28


Job Type : Full Time


Job Description

Company Name: Merrithew InternationalJob Title: Field Sales Manager, Fitness Clubs - UKReports to: Chief Revenue OfficerCategory: Full time – PermanentPosition Location: Evesham, UK - RemoteOpportunity: This is a new role in the organizationAbout MerrithewMerrithew is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES, ZENGA, Total Barre, Halo Training, Merrithew Fascial Movement and CORETM Athletic Conditioning & Performance TrainingTM— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.Our Core ValuesThese are the values that guide our daily actions, decisions, and how we work with one another and our customers:Community – Culture of belonging, encourage connections and engagementPassion – Be present, enthusiastic, energetic, committed to purpose, inspiringBoldness – Act with courage, change the norm, never settle for "just ok"Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.Accountability – Act like owners, own the resultsInnovation – Delivering the best, highest-quality products, programs and servicesPosition OverviewReporting to, and working in close collaboration with the Chief Revenue Officer, the Field Sales Manager, Fitness Clubs is responsible for driving sales growth across a designated region of the UK through high-touch, in-person customer engagement and proactive business development.This role is primarily field-based, visiting existing customers, developing new accounts, and expanding the Merrithew and Align-Pilates brand presence. The Field Sales Manager is accountable for growing revenue through consultative selling, strategic account development, and targeted prospecting activities, while strengthening long-term customer relationships.In addition to managing existing accounts, this individual will actively identify, pursue, and secure new business opportunities through in-field prospecting, distributor visits, trade shows, and strategic outreach.Administrative and operational support is provided by the Customer Service team (replacement parts, damaged shipments, etc.) and the Sales Coordinator for lead qualification and Saved Carts opportunities, allowing the Field Sales Manager to remain focused on revenue-generating, customer-facing activities, specifically targeting the Fitness Club segment.Key ResponsibilitiesRevenue & Sales PerformanceOwn and achieve regional sales targets for Pilates equipment and accessories of Merrithew and Align-Pilates productsManage the full sales cycle: prospecting → demos → proposals → closing → follow-upTrack pipeline activity, forecasting, and close rates using CRM toolsIdentify upsell and cross-sell opportunities (e.g., reformers, bundles, education pathways)Customer & Relationship ManagementBuild trusted relationships with:oFitness Club operatorsoHospitality customers and national chainsoMulti-facility Rehab clinics and allied health professionalsoEducators and master instructorsAct as the primary point of contact for key regional/national accountsSupport customer retention through check-ins, follow-ups, and post-sale careGather customer feedback to inform product, pricing, and service improvementsField Presence & DemonstrationsConduct in-person and virtual product demos (equipment setup, features, benefits)Travel within the territory to visit studios, trade shows, education events, and conferencesRepresent the brand as a subject-matter expert in Pilates equipment and movementEnsure brand presentation aligns with premium, education-driven positioningTerritory & Account StrategyDevelop and execute a territory plan to maximize coverage and growthIdentify new market opportunities (new studios, franchise growth, geographic expansion)Prioritize high-value prospects and strategic accountsMonitor competitor activity and regional market trendsCollaboration with Internal TeamsWork closely with:oMarketing (leads, campaigns, launches, events)oEducation teams (training alignment, instructor pathways)oOperations & logistics (orders, delivery timelines, installs)oCustomer service & technical supportProvide field insights to support product development and messagingReporting & AdministrationMaintain accurate CRM records (leads, opportunities, notes)Submit regular reports on:oSales performanceoMarket insightsoCustomer feedbackManage pre-approved expenses and travel planning efficientlyBrand Advocacy & Industry EngagementAct as a brand ambassador within the Pilates communityBuild relationships with key influencers, educators, and studio networksSupport events, workshops, and launches to strengthen brand credibilityStay current on Pilates trends, education standards, and studio business challengesQualifications5+ years of experience in field sales, business development, or account management, within the fitness industryBachelor's degree in Business Administration, Commerce, Economics, or a related discipline required.A network of contacts within the fitness club segment a requirementProven ability to succeed in a highly autonomous, field-based sales role, consistently meeting or exceeding targets.Strong new business development mindset with demonstrated prospecting and closing skills.Excellent relationship-building, negotiation, and presentation abilities.Ability to prioritize time effectively while managing extensive travel and multiple accounts.Comfortable working in a fast-paced, entrepreneurial environment with minimal supervision.Willing and able to travel extensively with occasional international travel, as required.Strong organizational, problem-solving, and interpersonal skills.Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and CRM systems.Excellent verbal and written communication skillsMerrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew's recruitment team.Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us /" /"