Job Title: CRM Technology Manager (Braze Specialist)Client Location: London (Hybrid)Starting: 26/05/2026Minimum Pay (per year): 60000.00Maximum Pay (per year): 70000.00Hours: Full-timeDuration: PermanentJob Description:CRM Technology Manager (Braze Specialist)Role PurposeWe're looking for a hands-on CRM Technology Manager (Braze Specialist) to own and optimise our global CRM infrastructure.With migration to Braze largely complete, this role moves into full technical ownership — ensuring our CRM ecosystem is stable, scalable, compliant, and capable of supporting multi-channel growth.You will architect, integrate, monitor, and continuously improve our CRM platform and vendor ecosystem — working closely with CRM, Data Engineering, andProduct Engineering teams.This is a deep operator role. You will build, debug, and take root-cause ownership— not just advise.Reporting & Team ContextYou'll be part of a close-knit Martech team supporting CRM and Performance Marketing capability.Senior CRM Managers will rely on you to unlock Braze's full potential.Data Engineering partners with you on CRM data models and optimisation.Native and Web Engineering teams work with you to integrate CRM into product and app channels.A Marketing Technology Support Specialist provides 1st-line support; you provide 2nd-line technical expertise and are protected to focus on strategic platform improvements.There is no direct line management, but you will be a technical authority in this space.Key ResponsibilitiesPlatform OwnershipAct as the technical owner of Braze and the wider CRM vendor ecosystemBraze, SparkPost/ESP, Branch, Validity, Hightouch, Databricks).Ensure the platform is stable, scalable, and architected for long-term growth.Define and maintain scalable event taxonomies, naming conventions, and governance standards.Build and maintain documentation, integration specs, and playbooks that scale globally.Ensure strong deliverability practices across email and push (SPF, DKIM,DMARC, IP warming, token management, throttling).Identify and mitigate systemic CRM platform risks before they impact commercial performance.Provide second-line escalation support for complex CRM technical issues.Data & Integration ArchitecturePartner with Data Engineering to define and optimise the CRM data model.Validate and debug data flows end-to-end (app → warehouse → Braze →campaign output).Define and maintain clear data contracts between Engineering and CRM.Oversee SDK integrations and API-triggered messaging across web and nativeapp environments.Ensure identity resolution, consent handling, and schema alignment are robustand future-proof.Advanced Braze Build & OptimisationDesign and optimise complex Canvas journeys across markets.CRM Technology Manager (Braze Specialist) V2 2Build scalable, reusable HTML/CSS/Liquid templates.Leverage advanced Braze capabilities including Webhooks, Connected Content, Catalogs, API-triggered campaigns, and personalisation logic.Champion best practice segmentation, targeting, and performanceoptimisation.Support experimentation frameworks in partnership with CRM and Data.Channel ExpansionArchitect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks.Scope architecture, integration requirements, consent models, and testingframeworks.Build playbooks to ensure repeatable, high-quality rollout across markets.Martech Roadmap & Capability GrowthIdentify opportunities to improve our Martech ecosystem and platform usage.Evaluate new Braze features and emerging capabilities pragmatically.Contribute to shaping a best-in-breed Martech stack that supports CRM andPerformance Marketing teams.Success in the First 6 MonthsFinalise and stabilise the UK migration to Braze.Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance.Improve platform reliability, documentation, and QA standards.Help demonstrate clear ROI from improved Braze utilisation.CRM Technology Manager (Braze Specialist) V2 3Build trust with Senior CRM Managers as the go-to technical expert.Establish a clear view of "what next" in Martech capability.Skills & ExperienceEssentialDeep, hands-on experience administering Braze (or comparable CEP),including advanced Canvas builds and complex Liquid logic.Strong technical capability acrossSDKs, APIs, SQL, data modelling, and ETLpipelinesExperience debugging data issues end-to-end across product, warehouse,and CRM platforms.Experience defining and maintaining scalable event taxonomies and CRM data schemasHands-on experience integrating CRM into native app and web environments,including push (APNs/FCM) and in-app messaging.Experience launching or operationalising new CRM channels (SMS,WhatsApp, in-app).Strong understanding of email and push deliverability best practiceAbility to build scalable, reusable templates using HTML, CSS, and LiquidExperience implementing governance, QA frameworks, and permissionmodels within CRM platforms.Comfortable working cross-functionally with CRM, Data Engineering, andProduct Engineering.Strong documentation and communication skills.Experience working in regulated or PII-heavy environments.DesirableExperience completing or stabilising a multi-market CRM platform migration.Familiarity with warehouse-native CRM setups (e.g. Databricks + Reverse ETLtools).Exposure to AI-enabled marketing capabilities.Experience working in global or multi-market environments.Fintech or regulated industry experience.
Job Title
CRM Technology Manager (Braze Specialist)