Job Title

Role OverviewThe postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio.They will partner with cross-functional teams including Brand, Medical, Compliance, and Field Sales to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions.This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.Key ResponsibilitiesSupport the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmesDevelop and refine OCE processes and technological solutionsManage digital platforms and tools supporting cross-functional initiativesSupport the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategyAdvise local Brand and customer-facing teams on OCE topics and enable effective use of OCE toolsMeasure and monitor local OCE effectiveness using defined KPIsEnsure understanding of and adherence to legal and compliance requirements for OCE activitiesAct as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levelsActively participate in the Brand Plan co-creation process with cross-functional teamsEnsure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industryKey Success MeasuresDemonstrates an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & IrelandBuilds and develops an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategiesLeverages OCE initiatives to achieve defined KPIsAnalyses digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectivesJob SpecificationsEducationUniversity degree or higher qualification in a relevant field (or equivalent professional experience)ExperienceEssential57 years experience in the pharmaceutical industryDemonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisationStrong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidanceExperience using CRM systems, marketing automation platforms, and analytics toolsDesirableFamiliarity with NHS structure and decision-making processesCompetenciesProven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIsExperience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development)Strong understanding of customer engagement channels, including:Web and UX design principlesWebsite development and content managementEmail marketing and campaign management systemsRemote interaction toolsInteractive detail aids and compliant field communicationsStrong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teamsExcellent stakeholder management and collaboration skillsOutstanding communication, interpersonal, and presentation skillsSolid understanding of CRM systems, ideally across multiple vendorsStrong analytical and digital marketing capability, including experience with engagement analyticsAbility to interpret data and customer insights to inform strategyAbout CSL ViforCSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in irondeficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company,CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit and CSL Plasma at BenefitsFor more information on CSL benefits visit How CSL Supports Your Well-being | CSL.You Belong at CSLAt CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.To learn more about inclusion and belonging visit Opportunity EmployerCSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit