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Job Title


Area Business Manager


Company : GBUK


Location : Birmingham, England


Created : 2026-03-02


Job Type : Full Time


Job Description

Job Title: Area Business ManagerTerritory: West Midlands, EnglandLocation: Field-based/Remote across West Midlands & Central EnglandSector: NHS-focused medical devices (Surgical & Critical Care)GBUK Group is a rapidly growing medical device organisation, recognised as a top 20 NHS supplier, with a strong reputation for quality, innovation, and working in partnership.We have an exciting new opportunity for an experienced sales person to join us as Area Business Manager in our Healthcare Division, covering the West Midlands and Central England territory.This role involves selling our market leading Surgical and Critical Care product range, which includes suction and fluid management, drainage, blood pressure monitoring, patient temperature management products as well as our exclusive range of NRFit range of products, predominantly, but not exclusively, within the NHS. You will be building relationships with a range of clinicians at all levels, as well as Procurement departments.Clinical education, training and after sales support have been pivotal to the success of GBUK group and therefore a degree of account management will form an essential part of the role.The role:You will be responsible for managing and growing a portfolio of NHS hospital accounts, selling GBUK's Surgical and Critical Care product ranges and working closely with clinical and procurement stakeholders across healthcare settings.This is a true territory management role where success comes from:Building strong, long-term relationshipsUnderstanding clinical pathways and decision-makingDeveloping and executing a clear account and product strategyKey responsibilities:Building lasting relationships across your territoryIdentifying and maximising upcoming tender opportunitiesIdentify and develop opportunities within existing, and new, NHS accountsManaging the product mix and margins according to agreed aimsUsing customer and prospect contact tools and systemsResponding to, and following up on, sales enquiries using appropriate methodsMonitoring market and competitor activities and providing relevant reportsAchieving and exceeding sales targets across the territoryPresenting at internal and external customer meetings for business development purposesBuilding relationships with key decision-makers, influencers, and KOLsLeading the sales process from product introduction and evaluation through to contract negotiationAnalyse market and competitor activity to inform territory strategyMaintain accurate CRM activity, forecasting, and reportingAbout you:You'll be part of a high performing team, and as such, will need to bring a passionate, curious and quality-driven approach. In return you'll be generously rewarded for strong performance and will be supported with training and development opportunities.Our ideal candidate would come with proven commercial sales experience, ideally within medical devices or NHS-facing healthcare industry, but the key will be, the passion and drive you bring to the role.Strong understanding of NHS structures, procurement, and decision-makingExcellent relationship-building and communication skillsSelf-motivated, organised, and results-drivenComfortable managing a large territory and working autonomouslyFull UK driving licence and access to a carMust live within the territory (for example Leicestershire, Staffordshire, Nottinghamshire, Worcestershire, Warwickshire, Northampton, Derbyshire or West Midlands)Why GBUK Group?We are a growing and innovative business, focused on enhancing patient care. You will join at an exciting time for us as we thrive and continue to grow into new markets.We are a values-led organisation with a strong internal cultureYou'll receive an excellent salary, compensation and benefits packageWe're proud of our supportive and collaborative sales environmentYou'll be joining a business that genuinely prioritises patient care, innovation, and doing the right thingYou have the opportunity to build a long-term career and develop, not just hit short-term numbers (over 90% of leadership roles filled through internal promotion)You will be working in a fun, innovative and quality-focused businessIf you're an experienced sales professional looking to join a growing, respected medical device company where relationships and outcomes matter, we'd love to hear from you.Reach out for more information or click apply and you'll hear back from us promptly.