Job Title

Sales Operations Manager (HubSpot-focused)London / HybridPenfoldWe're on a mission to help everyone save enough to be comfortable later in life — by making pensions accessible, engaging, and easy to understand.There's over £1 trillion sitting in UK pensions, yet the industry is dominated by traditional providers with outdated products and poor customer experiences. Penfold is changing that. We've built a modern, tech-driven pension platform that puts customers first.We're a focused team of ~50, based primarily across London and Tallinn, backed by leading FinTech investors. We manage £1bn+ in pension assets for over 100,000 savers and thousands of businesses, and we're growing fast.As we scale our go-to-market engine, we're looking for a Sales Operations professional to help us build a world-class, data-driven sales function that can grow efficiently and predictably.The RoleAs Sales Operations, you'll be the operational backbone of our sales team. Your job is to make selling at Penfold simpler, faster, and more effective.You'll own our sales systems (especially HubSpot), keep data clean and reliable, enable the team with the right tools and collateral, and turn strategy into execution alongside Sales, Marketing, and Leadership.This is a hands-on role for someone who loves structure, process, and data — and who gets real satisfaction from enabling others to perform at their best.What You'll Be DoingOwn & optimise HubSpotDay-to-day ownership of HubSpot for SalesBuild and maintain pipelines, deal stages, workflows, automations, and dashboardsEnsure excellent CRM hygiene, reporting, and forecastingImprove lead routing, handoffs (SDR → AE), and lifecycle trackingTroubleshoot issues and continuously improve how the team uses the CRMEnable sales productivityCreate, organise, and maintain sales collateral (decks, one-pagers, case studies, email templates)Ensure reps always have the right materials at the right timeSupport onboarding and ongoing enablement for SDRs and AEsDocument sales processes so they're easy to follow and scaleData enrichment & pipeline qualityOwn lead and account data quality across the funnelImplement and manage enrichment tools (e.g. Cognism, Apollo, ZoomInfo)Improve ICP targeting and segmentationMonitor funnel health and surface insights on conversion, drop-off, and velocityTools & systemsEvaluate, select, and implement new sales toolsEnsure tools are well-integrated and actually usedRetire tools that don't deliver ROIBe the internal expert on how our sales stack worksSales insight & decision supportBuild dashboards and reports for leadership (pipeline, performance, forecasting)Help answer questions like:Where are deals getting stuck?Which segments convert best?What's limiting our ability to scale?Partner with leadership on planning, forecasting, and goal-settingWho This Role Is ForYou're analytical, organised, and proactive. You enjoy working behind the scenes to enable high-performing sales teams, and you're comfortable switching between systems, data, and people. You take pride in building processes that actually get used.Must-havesProven experience in Sales Ops, RevOps, or a similar roleStrong hands-on HubSpot experience (essential)Experience supporting B2B sales teams (SDR + AE motion)Strong analytical skills and comfort with funnel and revenue dataAbility to move fast without losing attention to detailNice-to-havesExperience in SaaS, FinTech, HR tech, or another B2B subscription businessExperience implementing or managing sales toolsExperience in a scale-up or high-growth startupOur BenefitsCompetitive salary (regularly reviewed for fairness and progression)Meaningful share options10% employer pension contribution (no matching required)Private medical insurance via VitalityUnlimited holidayGreat London office at The Ministry (run by Ministry of Sound)Free company lunch every weekTop-tier MacBook + WFH equipmentCycle to Work schemeLearning & development budgetQuarterly company socials and regular team meetupsWe're deeply committed to building a diverse and inclusive team and creating a hiring process where everyone has the best chance to shine. If you need any reasonable adjustments, just let us know.