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Job Title


Senior National Account Manager


Company : Advocate Group


Location : St Albans, England


Created : 2026-03-03


Job Type : Full Time


Job Description

Senior National Account Manager – GrocerySt AlbansCompetitive salary + bonus & benefitsI'm partnering with Biscoff UK, part of the wider Lotus Bakeries group, to recruit a 3 x Senior National Account Managers for their UK team. Lotus Bakeries is an international snacking business with a portfolio that includes some of the most recognisable brands in indulgent and natural snacking, and Biscoff is now a true flavour platform in its own right across retail, foodservice and partnerships.Reporting into the Head of Retail UK, you'll be a key member of the retail team, responsible for a group of strategically important customers, with a focus on Grocery – owning everything from annual plans and budget through to execution in store.Key Responsibilities:Full day-to-day management of key retail customers across Grocery.Ownership of budget planning, P&L, range review proposals and JBPsSupport new line listings and deliver the promotional planWork with supply chain to maximise availability, fix gaps and ensure all products are correctly positioned and tagged onlineProduce accurate forecasts, use retailer systems and continuously review promotional performanceAttend external customer meetings, building a strong network across buying, supply chain, formats, merchandising and promo planningGet out into store regularly to check execution, understand the shopper and review the competitive setWork with the Category team to optimise existing ranges and build compelling sell-in stories for NPDPartner with Shopper Marketing to agree media spend and strategy in line with ATL brand plansCollaborate across operations, finance, marketing, customer service and NPD to deliver key retail targetsAbout You:Educated to degree level4+ years' account management experience dealing with FMCG buyersProven track record of driving sales and profitability on Top 4 FMCG accountsResults-orientated with the ability to deliver account/channel targetsHighly numerate, with strong understanding of P&Ls, margins and promotional economicsStrong selling and negotiation skills – able to win and influence buyers and internal stakeholdersExcellent organisational, written and verbal communication skillsA genuine team player with resilience and tenacity – comfortable handling tough negotiationsAnalytical mindset – confident working with data and bringing relevant insight on your accountsIf the role and responsibilities sound like a good fit for you, then I'd love to speak to you!Find out more about our available opportunities or how we can help you further your career – contact us today.Please get in touch with or click "Apply Now" to be considered for this vacancy:Call: 020 7871 8000Email:The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.