About the Role & About youScroll down to find the complete details of the job offer, including experience required and associated duties and tasks.Were looking for a commercially minded digital leader who can set strategy and support specialist execution. Youll combine deep handson knowledge of SEO, paid search, and social with strong stakeholder management, datadriven decision making, and a passion for continuous improvement.In this leadership role, youll define the roadmap, lead agency relationships, guide the team through highsupport, highchallenge coaching, and partner across marketing, retail and operations to accelerate growth online and instore.Your ResponsibilitiesOwn the Group Digital StrategyBuild and deliver an annual, KPIled plan across SEO, paid search, social, email/WhatsApp, content, display, video, affiliate and direct marketing.Present strategy and results to the Marketing Leadership Team and Commercial Board.Improve ROI and PerformanceImplement rigorous measurement using Google Analytics and attribution models to optimise ROAS, CAC and CLV.Run monthly performance reviews and reallocate spend to highperforming activity.Lead Agency and Supplier ProcurementRun RFPs, negotiate contracts, onboard partners and conduct quarterly commercial reviews across SEO, paid media, social, creative, CDP and analytics tools.Maintain a preferred supplier list and build inhouse capability where it adds value.Grow Omnichannel TrafficDrive digital campaigns that increase website revenue and footfall to Protyre centres and independent garages through geotargeting, local search and storefocused activations.Optimise Websites and ConversionOwn the performance roadmap for .uk, TyreClick and local sites, improving UX, speed, accessibility and conversion in partnership with ecommerce and Digital Ops.Adopt Emerging TechnologiesChampion AIdriven personalisation, predictive analytics and chatbots; run pilots and scale what works.Ensure Compliance and GovernanceLead and Develop the TeamBuild a highsupport, highchallenge culture with clear goals, feedback and development.What Were Looking For From YouSenior leadership experience owning multichannel digital strategy and P&Limpacting results.Deep, handson expertise across SEO, paid search, social platforms, web performance and attribution.Proven success improving ROI and scaling highperforming campaigns and journeys.Strong commercial judgement in agency selection, negotiation and ongoing performance management.Data fluency with GA and attribution, plus comfort with experimentation and pilots.Experience coaching specialist teams and fostering continuous learning and innovation.Knowledge of CDPs, personalisation and marketing compliance best practices.About Our CompanyMicheldever Tyre Services (MTS) was founded in 1972 as a parttime venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide (20% of the total UK market) and employing approximately 2100 employees companywide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6000 retailers and our own retail chain Protyre, which is consistently growing. This is achieved by skilled, focused and determined teams across one central distribution and 13 warehouse operations nationwide.We are an equal opportunity employer. xjdpvnf We welcome applications from all backgrounds.
Job Title
Head of Digital Marketing