Job Title

Assistant Store ManagerPremium Lifestyle Brand – Central LondonWe are partnering with a fast-growing, design-led premium lifestyle brand to recruit an Assistant Store Manager for a flagship Central London boutique.This is not just a number-two role. This is for someone who leads from the front, protects culture, builds resilience within their team, and delivers exceptional service — even on the busiest trading days.The OpportunityYou will work closely with the Store Manager to drive commercial performance while nurturing a positive, high-energy and accountable team environment.The brand is vibrant, entrepreneurial and community-driven — it needs a leader who can balance pace with polish, and performance with people.What You’ll Be Responsible ForLeading daily floor operations in a high-footfall, high-energy environmentDriving KPIs including conversion, ATV, UPT and CRM captureDelivering exceptional, consistent customer experience at all timesCoaching and developing Sales Associates through structured feedback and in-the-moment guidanceSupporting recruitment, onboarding and team integrationBuilding resilience within the team during peak trade and challenging trading periodsProtecting brand standards across VM, product presentation and store environmentTaking ownership of operational excellence including rotas, stock control and complianceActing as a cultural anchor — motivating, steady and solution-focusedWho We’re Looking ForA strong Assistant Manager (or experienced Supervisor ready to step up) from premium or lifestyle retailCommercially confident and target-drivenNaturally nurturing — someone who develops people, not just manages themResilient and calm under pressureService-obsessed with high personal standardsEnergetic, hands-on and present on the shop floorWhy This Role?The business is growing, ambitious and full of personality. This is a chance to join a brand where culture truly matters — and where leadership presence makes a real difference.If you are someone who thrives in dynamic environments, loves building strong teams and understands that service is the foundation of commercial success — this could be a brilliant next step.