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Job Title


Digital Content Strategy Manager


Company : The Workshop


Location : Eastleigh, Hampshire,


Created : 2026-03-04


Job Type : Full Time


Job Description

We are recruiting an experienced Digital Content Strategy Manager to lead and shape digital content across web, social media and CRM channels for a growing, market-leading business operating in technical and built-environment sectors. This is a strategic role focused on planning, delivering, and optimising digital content that drives engagement, improves user journeys, and supports commercial performance. You will work closely with marketing, product, technical and customer teams, as well as external agencies, to ensure digital content is consistent, data-driven and aligned to business goals.Key Responsibilities - Digital Content Strategy ManagerDevelop and deliver a joined-up digital content strategy across websites, social media and CRMOwn website digital content planning, optimisation, and user journey improvementsManage social media and CRM content calendars to ensure timely, targeted communicationsEnsure SEO and performance marketing best practice is embedded across all digital contentOversee PPC activity (Google Ads, paid social) aligned to content and performance objectivesAnalyse performance metrics and translate insights into actionable improvementsCollaborate with internal teams to ensure digital content supports campaigns, product launches, and brand initiativesManage external agencies to deliver high-quality digital content and campaignsSkills & Knowledge RequiredProven experience leading digital content strategy across web, social and CRMBackground in content marketing for technical products or services ideally across electrical, housing or building servicesStrong knowledge of SEO, PPC and performance marketingExperience working cross-functionally with marketing, product, and technical teamsExcellent project management, communication, and stakeholder management skillsStrong analytical mindset with the ability to turn data into insightExperience managing agencies and external partnersDesirableDegree in Marketing, Business, or related disciplineUnderstanding of sustainability, energy efficiency, or built-environment sectorsAwareness of AI-led search and content optimisation trendsSalary & Benefits£CompetitiveAnnual BonusPensionHealth Cash PlanEmployee Assistance ProgrammeHybrid Working, 3 days office, 2 days from homeEarly Friday FinishTPBN1_UKTJ