Job Title

Paid Social is our primary acquisition engine, and we're looking for the person who will own the creative strategy behind it. This role exists because great creative is what separates brands that scale from brands that plateau.Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.You'll be the driving force behind scroll-stopping, conversion-led creative across Meta, TikTok and YouTube. You'll turn customer insight into testable concepts, briefs into top-performing ads, and performance data into your next iteration. If you watch competitors' ads for fun, obsess over hooks, and get a genuine thrill when a creative you conceived starts scaling - this is your role.What You'll Own Lead creative strategy across paid social for the UK market - Meta, TikTok and YouTube - with a direct line to new customer acquisition and CAC targetsBuild and manage a structured creative testing roadmap: clear hypotheses, prioritised experiments, consistent pipelineTranslate deep customer insight, understanding customer pain points and transforming them into briefs and concepts rooted in real motivations and purchase barriersWrite scripts and briefs that convert, from thumb-stopping hook to CTA, giving the creative team direction they can execute without ambiguityStay ahead of platform trends on Meta, TikTok and YouTube - identifying what's working, why it's working, and how to apply it before it's oversaturatedPartner with the performance team to analyse results using CTR, hook rate, thumb-stop rate, CPA and CVR - deciding what to scale, what to iterate, and what to killMaintain a high creative output without sacrificing quality - keeping multiple concepts, tests and briefs moving simultaneouslyWhat Success Looks Like A consistent pipeline of live creative tests with clear hypotheses and rapid iteration cyclesImproving hook rate and thumb-stop rate quarter-on-quarter across priority channelsCAC held within target as paid social volume scalesBriefs that need minimal rework - the creative team knows exactly what's needed and whyCreative concepts clearly tied to specific customer personas and product fit, not generic "nutrition brand" outputSkills & ExperienceMust-Have 2+ years in paid social creative strategy, with hands-on experience across Meta and TikTok (YouTube a strong plus)Proven track record of data-driven creative that delivered measurable performance improvementsFluent in creative performance metrics: CPA, CPM, CTR, CVR, hook rate, thumb-stop rateExceptional copywriting - you write hooks that stop people mid-scroll and briefs that leave no room for misinterpretationDTC experience; you know how to market real products to real peopleSelf-directed xjdpvnf and organised - you create structure in ambiguity and don't need a playbook handed to youNice-to-Have Experience in health, wellness or nutrition - familiarity with our customer mindset is a genuine advantageComfort with UGC-led creative and influencer brief writingExperience working with or briefing video production teamsBehaviours & Traits Ownership mindset - you treat your channel's performance like it's your businessObsessive about the customer - you know the difference between what people say they want and what actually makes them buyCommercially wired - you understand that great creative isn't art, it's revenueBias for action - you test fast, learn fast, and don't wait for perfect conditionsHigh standards without ego - you give clear, direct feedback and take it the same wayREF-227 833