Job Title

Senior CRM CoordinatorDigital and Brand Experience - CRM Team30,000 - 33,000 per annum depending on experience + bonus + benefits38 hours per weekClose date: Sunday 19th AprilWere looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Senior CRM Coordinator.In this key role, youll take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. Youll help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS creating meaningful connections at every stage of the customer journey.Main ResponsibilitiesManage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.Ensuring campaigns are relevant by identifying audience segmentations to optimise engagement.Staying up to date with latest industry trends and technologies to keep campaigns current and effective.Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.Collaborate with wider teams to ensure alignment on CRM and wider business strategies.Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.About BeaverbrooksEstablished in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued. The awards weve been given speak volumes about what its like to work here, some of which are:Retail's No 1 Best Company to Work For - Best Companies 2025Accredited as an Outstanding Company to Work For - Best Companies 2025'Employer of the Year 2024 - The UK Jewellery AwardsAmazing benefits for amazing peopleThey say you get out what you put in. And, at Beaverbrooks, our people put in so much.In return, just some of the benefits we offer include:Office profit sharebonusEnjoy33days holiday including bank holidaysPlus, an extra paid day off for your birthday because its your day and we think it should be celebrated.Holiday entitlementgrows further every five years, recognising your long service.Generous colleague discounts, including for family and friendsWellbeing supportand employee & family counselling with the Retail TrustContributory pensionandlife assuranceEnhancedmaternity and paternity packages, plus areturn-to-work bonusCharity initiativesto help you support causes close to your heartThe Ideal CandidateESSENTIAL SKILLSA passion for CRM with hands on experience within a similar departmentExperience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMSStrong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendationsConfident using Microsoft Excel to manipulate raw data, build reports and interpret dataUses own initiative and makes decisions independentlyAble to prioritise own workload and delegateHighly organised with strong time management and attention to detailA keen collaborator with excellent communication skills, who can inspire othersAdaptable, responsive, and able to work in a fast-paced environment and across multiple projectsExperience using ESP Bloomreach or similarExperience using Google Analytics or similar analytics package. xjdpvnf DESIRABLE SKILLSMultichannel retail experienceKnowledge of jewellery, watches and fashion trends.Beaverbrooks - the hallmark of amazing people