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Overview 1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.The custodian. The one who sweats the angles, protects the codes, and proves how craft moves the numbers.The roleYou'll be the communication centre of Hairburst across every channel. Set the story, set the standard, ship work that compounds into enterprise value.You guard the details: typography, colour, lighting, claims, and connect those choices to velocity, conversion and retention.You'll partner with country GMs to turn brand into demand, and with Product to make sure proof powers every claim.This isn't a slides-and-guidelines seat. It's strategic and hands-on. You'll own global brand, creative direction, ambassador strategy, hero product storytelling, and the economics that prove it's working.About Hairburst: We sit where beauty meets wellbeing. Haircare built with science, validated in the mirror. Started with £4k; bought by JD Sports in 2021; bought back by the founders in 2023. 1m + community. You'll find us in Boots, Holland & Barrett plus DTC and marketplaces.What you'll own Brand strategy & codes → The narrative, visual system, verbal identity. Simple, distinctive, unmistakable.Creative direction → Concept to toolkit. Retail theatre, DTC journeys, marketplace content, creator frameworks. Craft that travels without drifting off-brand.Global ambassadors → Build a portfolio that actually delivers—awareness, consideration, conversion—with clear payback windows.Performance × brand → Make brand fuel performance creative. Every brand bet has a conversion path; every performance asset protects the brand.Product partnership → Feed brand insight into NPD. Naming, packaging, claims, go-to-market.Scorecard → Track brand health (consideration, share of search, NPS) and tie it to CM%, CAC/LTV, velocity, repeat.Team & partners → Lead a small, senior crew. Brief hard, hold the bar, coach for outcomes.The Growth Studio → Brand, creative, performance, CRM, CX, e-com, data plus retail and marketplace leaders; all around the same table. Not support but proper collaborators.You Custodian energy. You're exacting about images, angles, type, claims, and you can connect those choices to outcomes. You notice what others miss. You're a bit fussy, frankly (in the best way).Evidence-led storyteller. Fluent in ingredients, actives, outcomes. You can translate science without the waffle. An interest in supplements and nutrition is a strong mercial. You talk in CM%, CAC/LTV, velocity, repeat, and you can prove how brand moves those numbers.Maker + strategist. Moodboard to media plan, you care about both. You can brief and judge creative (type, layout, motion, pack), and you're comfortable on set.Leader. Sharp briefs, useful feedback, high standards without the faff. You get the best out of specialists.Data-literate & AI-native. Creative testing, brand tracking, cohort analysis. You already use AI to brief faster, test smarter, and scale winners.Signals we want Work that people noticed and boughtA before/after with numbers (brand was here → you did this → now it's there)Evidence you've improved velocity, repeat, CAC/LTV, ROAS—while keeping the brand intactBar-raising across loads of touchpoints, not just one hero momentSuccess looks like (12 months) Hero playbooks documented—markets can run them without driftCreator engine with proven payback by tier and formatMeasurable gains from evidence-led storytelling and retention contentRetail theatre that actually correlates with sustained velocityA team known for clarity, craft and tempoPackage: Strong six-figure package + uncapped performance upside + clear equity path for outperformanceApply with your CV + 300 words on one of these:Show us one piece of brand work you've led that moved commercial numbers (what did you make and what did they deliver commercially?).Take a hero ingredient (e.g biotin, saw palmetto, caffeine) and explain how you'd tell its story across three channelsPick one. Not both.Equal opportunities employer. Excited but don't tick every box? We'd still like to hear from you.Seniority level DirectorEmployment type Full-timeJob function Marketing, General Business, and Product ManagementIndustriesOnline and Mail Order Retail and Wellness and Fitness ServicesReferrals increase your chances of interviewing at Hairburst by 2xGet notified about new Brand Director jobs in Manchester Area, United Kingdom .Brand & Product Director (12m FTC) | Beauty Brands Manchester, England, United Kingdom 1 day agoHead of Social & Content - LOOKFANTASTIC Manchester, England, United Kingdom 2 weeks agoManchester, England, United Kingdom 2 months agoManchester, England, United Kingdom 1 week agoManchester, England, United Kingdom 3 weeks agoGreater Manchester, England, United Kingdom 3 weeks agoManchester, England, United Kingdom 2 weeks agoManchester Area, United Kingdom 2 weeks agoManchester Area, United Kingdom 2 weeks agoStore Director (Mutisite/ Dual) - Luxury Brand - Manchester Manchester, England, United Kingdom 5 days agoManchester, England, United Kingdom 1 month agoEffectiveness & Experimentation Director Manchester, England, United Kingdom 1 day agoSocial Media Account Director / Senior Account Director Manchester, England, United Kingdom 8 months agoManchester, England, United Kingdom 1 week agoManchester, England, United Kingdom 2 days agoClient Account Director (Data & Analytics) Manchester Area, United Kingdom 2 weeks agoManchester, England, United Kingdom 2 weeks agoAccount Director (With one of our favorite agency partners) Manchester, England, United Kingdom 1 week agoPHD UK - Biddable Associate Director (Social) Manchester, England, United Kingdom 21 minutes agoPHD UK - Biddable Associate Director (Social) Manchester, England, United Kingdom 20 hours agoManchester, England, United Kingdom 5 days agoCalling all Lead Earned Thinkers (PR Account Director/Senior Account Director) Manchester Area, United Kingdom 1 week agoManchester, England, United Kingdom 1 day agoManchester, England, United Kingdom 4 months agoManchester Area, United Kingdom 3 days agoManchester, England, United Kingdom 6 days agoManchester Area, United Kingdom 2 minutes agoWe're unlocking community knowledge in a new way. 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