Job Title

Paid Media Executive35kWest Yorkshire 3 days in Forward Role are proud to be partnering with one of Yorkshire's most established homeware retailers - a UK manufacturer and digital retailer that designs and produces everything in-house. With over two million products delivered nationwide, an 'Excellent' Trustpilot rating, and a team of around 300 people, this is a business with real scale and serious ambition for further growth.The roleReporting into the Paid Media Manager, the Paid Media Executive will take ownership of paid search and paid social across a portfolio of e-commerce brands. This is a hands-on role with genuine influence over budget and strategy from day one.Key responsibilities Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, driving market share growth while maintaining spend efficiencyDrive remarketing and upper-funnel prospecting through paid social channels including Meta, Pinterest and TikTokManage cross-channel campaign alignment to prevent audience overlap and maximise budget efficiencyConduct regular SQR analysis, implementing negative keyword strategies and refining campaign structures to improve performanceRun A/B tests across ad copy, creative assets, landing pages and shopping feedsManage and optimise shopping feeds through product selection, titles and imageryIdentify new target audiences through keyword and audience research, developing new campaigns accordinglyBuild and maintain PPC and e-commerce reporting to support data-driven decision making across the business Essential requirements Minimum 2 years of PPC experience, in-house or at agency levelProven track record managing paid search and shopping campaigns on Google Ads and Microsoft AdvertisingStrong analytical skills with the ability to interpret large data sets and make clear recommendationsProficient in Google Analytics 4Genuine interest in e-commerce and an understanding of cross-channel interactionsHighly self-motivated and commercially focused Desirable Experience managing paid social campaigns on Meta, Pinterest, YouTube or TikTokKnowledge of attribution modelling and performance forecastingStrong Excel and Google Sheets skills If you are an ambitious paid media professional looking for your next challenge with a high-growth Yorkshire business, we would love to hear from you. Please get in touch for a confidential conversation.As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Forward Role is operating as an employment agency. xjdpvnf Remote working/work at home options are available for this role.