Job Title

The Marketing Manager is responsible for managing the marketing team to coordinate marketing campaigns, managing digital marketing efforts like social media and website updates, and contributing to event planning alongside the CMO. Their responsibilities also include analyzing campaign performance data and ensuring smooth operations to meet marketing objectives efficiently.ResponsibilitiesManage the marketing team to coordinate marketing campaigns, managing digital marketing efforts like social media and website updates, and contributing to event planning alongside the CMOWork with Marketing Team to ensure cohesive messaging across platformsFind brands that fit similar goals to Baseball Lifestyle 101 for potential partnership opportunitiesCreate and maintain a marketing calendarLight copywriting for email campaignsWork with Art Director to execute marketing campaigns while maintaining accurate brandingWork with Director of E-Commerce to test performance of the website and make improvementsMeet with partners and maintain partner relationshipsSend test emails and schedule campaigns to approve partiesWrite and schedule SMS campaignsBasic SEO for Product Pages and Collection PagesWork with Junior Graphic Designer to have lookbooks created for major product launches and campaigns. Add these lookbooks to the blog as neededAssist in managing relationships with paid ads agenciesManage content calendar and work with content writers to complete blogs to be optimized for searchManage Tapcart updates: Push notifications and hero banner updatesSet up whitelisting access with influencersWork with operations team to send out influencer packagesLight note taking in marketing meetingsReporting on Okendo Surveys (weekly)Work with graphics team to order print materialsReport weekly on email analytics, Tapcart analytics, and social media analytics (all channels)QualificationsBachelors degree or equivalent experience3+ years experience in marketingAbility to multi-taskStrong verbal, written, and organizational skills