Job Title

Director, Performance Marketing - G-III Apparel GroupThe Director, Performance Marketing will partner across our portfolio of brands and businesses within G-III to provide expertise in paid and organic channel marketing strategies. Reporting to: VP Digital ServicesBrand/Product Focus: Digital Marketing/EcommerceLocation (On-Site): New York City, Midtown Manhattan - Fashion DistrictResponsibilities Partner with internal and external teams to build cohesive cross-channel strategies driving the most efficient CAC & ROAS, while continuing to drive audience growthInterpret key performance metrics, identify trends, and prioritize opportunities for revenue growth through content enhancements across our digital commercial experiences to drive paid and organic growthMonitor performance and provide data driven actionable insights to our operational teams to drive KPIs across paid & organic channelsContinually refine overarching marketing strategies to provide best in class playbooks that can be scaled across brandsIdentify opportunities for automation leveraging internal/external AdTech and MarTech toolsManage relationships with external vendors, agencies, and technology partners to support performance marketing efforts and ensure delivery of high-quality services and solutionsBuild strong relationships internally with our strategic marketing partnersQualificationsBachelor's Degree or higher, MBA a plus or equivalent experience8+ years of eCommerce/Digital Marketing experienceProficiency and experience in data analysis interpretation, with the ability to derive actionable insights from marketing data to optimize campaign performance Demonstrated leadership abilities, with experience managing and mentoring a team of marketing professionalsDeep analytical abilities, especially with respect to experimental design, attribution / media allocation, budget management and one-off analysis of large data sets to create sophisticated advertising programsResults-driven experience with a focus on driving measurable business outcomes and ROI through performance marketing initiativesProficient in PowerPoint, Excel, Google Ad Manager, Google Analytics, Shopify, Facebook Ad Manager, Customer Data Platforms and Retail Media Ad Network experience a plusThe pay range for this position is: $150,000 - $175,000 per year.Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.About G-III Apparel Group, Ltd. | G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team's entrepreneurial spirit and our deep relationships across the industry.G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.