Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is America’s largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms. Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust and quality via 200+ regional sales and installation offices along with comprehensive field support offices in Las Vegas, New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages | Fully paid health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home. Position Summary: The Senior Digital Specialist, Paid Social is responsible optimizing and implementing social advertising efforts across Leaf Home’s multi-vertical home improvement portfolio. This individual is crucial to supporting the social performance marketing team to acquire new leads and customers through biddable media channels. You will accomplish this through hands-on experience launching and analyzing an acquisition-centric social program that drives cost-effective customer lead generation. Essential Duties and Responsibilities: · Lead the build and execution of ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools. · Optimize campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs. · Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics. · Build ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools. · Partner with the Senior Manager to analyze data, interpret, and communicate insights from multiple sources to enhance pace and performance. · Communicate weekly insights to Digital Acquisition leadership. · Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey. In addition, collaborate with platform partners to continuously scope and research new tests in social. · Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies. · Manage partner communication and deliverables including IOs, creative, billing and performance. · Learn and understand new platforms, partners and integrations between LH’ CRM database and ad technology and platforms. · Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency. · Performs other duties as assigned by supervisor. Experience and Minimum Qualifications: · Bachelor's Degree required · 3+ years of direct experience in paid social performance marketing campaigns · Expert understanding of advertising campaign setup in Facebook (Meta), search, or programmatic platforms · Expert-level experience setting up and managing display advertising and retargeting campaigns · Expert-level understanding and execution on real-time bid changes based on pacing and performance · Ability to perform audience research to develop new campaign ideas for PPC and contextual channels · Expert Excel skills including ability to analyze data to understand trends · Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis · Intermediate understanding of advertising capabilities through other platforms such as Pinterest, Twitter, etc. · Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc. · Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball” · Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality · Hold oneself accountable and responsible while being self-driven in accomplishing goals · Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion · Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately · Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection · Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first · Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) · Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities or Certifications: · Experience utilizing ad management tools like Smartly.io preferred. Travel Requirements: · No travel required. Overtime/Additional Hours Requirements: · Additional Hours May Be Required (Exempt Positions) Physical Requirements: · Normal Office Environment · Indoor work in a climate-controlled environment. · Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Diversity and Inclusion Statement: Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement: Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Job Title
Sr. Specialist Paid Social