Job Title

Job Title: Marketing Manager – Lyman Products and Mark 7 ReloadingDepartment: Marketing Reports To: Director of Sales & Marketing Position SummaryThe Marketing Manager will lead the planning and execution of marketing initiatives for the Lyman, Mark 7 and Raytech brands. This is a hands-on, creative leadership role responsible for graphic design, social media, PR, advertising, and websites.You’ll oversee marketing campaigns from concept to delivery—developing packaging, catalogs, and promotional materials; driving online and print advertising; maintaining web content; and ensuring consistent brand messaging across all platforms.This position is ideal for a highly organized, creative professional who enjoys blending design skills with strategic marketing to engage customers in the shooting sports market.Key ResponsibilitiesMarketing Strategy & PlanningDevelop and execute annual marketing plans and campaign calendars for Lyman Products and Mark 7 ReloadingManage advertising budgets, schedules, and placements across print, digital, email and social channelsAlign marketing efforts with product launches, sales objectives, and brand initiativesGraphic Design & Brand CreativeLead the design and production of packaging (boxes, cards, labels, POP materials) for new and existing productsDesign print and digital advertising, email campaigns, catalogs, brochures, sell sheets, trade show exhibits, t-shirts, and promotional materialsMaintain brand standards across all collateralSocial Media & Digital CommunicationsPlan, create, and schedule social media posts and eblasts to drive awareness, engagement, and salesManage internal teams to generate compelling photo/video content for social and digital channelsMonitor trends and audience feedback to refine content strategyPublic Relations & EditorialDraft and distribute press releases for new product launches and brand initiativesCultivate relationships with writers, editors, and industry publications to secure media coverageCoordinate the distribution of editorial assets (photos, copy, product samples)Website & Digital ExperienceOversee day-to-day maintenance of the Lyman and Mark 7 websites, including product updates, images, and copy, including Amazon product pagesPartner with external developers/web designer for technical or design enhancementsRecommend site improvements to improve usability, design, and conversionVideo & MultimediaPlan and oversee the production of promotional, instructional, and product launch images and videosCollaborate with internal team and external partners to deliver high-quality contentTeam Leadership & CollaborationSupervise and mentor the photographer/videographer and web designerCoordinate workflow, review creative work, and ensure deadlines are metWork cross-functionally with sales, product development, engineering and operations teamsQualificationsEducation: Bachelor’s degree in Marketing, Graphic Design, Communications, or related fieldExperience: 5–7 years of combined marketing and graphic design experience, preferably in manufacturing, outdoor, or consumer goods industriesStrong portfolio of packaging, print, and digital design workProven ability to manage marketing campaigns and budgetsExperience managing websites (Magento experience a plus)Working knowledge of social media platforms, email marketing tools, and PR strategiesExcellent organizational, multitasking, and project management skillsAbility to work collaboratively with colleagues at all levels, from leadership to production staffInterest in the outdoor shooting sports industry strongly preferredTechnical SkillsAdobe Creative Suite: InDesign, Photoshop, Illustrator (required)Microsoft Office: Word, Excel, PowerPointFamiliarity with CMS platforms such as Magento, or WordPressKnowledge of social media scheduling tools and email marketing platforms (MailChimp)What We OfferOpportunity to shape the visual and strategic direction of trusted brandsA hands-on creative role with diverse design and marketing challengesCollaborative team environment in a company with a long heritage in the shooting sports industry