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Job Title: West Coast Regional Sales Manager - Automatic Machinery Location: Portland, OR preferred with 60% travel within the territory Territory: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA & WY   The RSM will be responsible for managing sales efforts in the territory through direct sales to end-user customers and sales through channel partners.This role requires a proven track record in industrial equipment sales, strong relationship-building skills, and familiarity with the packaging industry. The ideal candidate will be comfortable navigating both direct-to-end-user sales and indirect sales through distribution and channel partners.   Key Responsibilities:Develop and execute a strategic sales plan to drive revenue growth within the assigned territory.Build and maintain strong relationships with end-user customers and channel partners.Conduct regular customer and partner visits to understand application needs and promote solutions.Drive the adoption of automatic secondary packaging equipment across various industries.Use Salesforce CRM to manage pipeline, forecast sales, track customer interactions, and report performance.Provide company sales presentations to end users and channel partners.Collaborate with internal teams (marketing, customer support, engineering) to meet customer needs.Monitor competitive activity and market trends to adjust strategies accordingly.Attend industry trade shows and regional events. Qualifications: 3+ years of industrial equipment sales experience, preferably in the packaging industry.Proven success in managing both direct-to-end-user sales and channel partner relationships.Proficient with Salesforce CRM and familiar with Miller Heiman strategic selling techniques.Excellent communication, negotiation, and presentation skills.Ability to work independently and travel frequently within the assigned territory.Bachelor's degree in business, Marketing, Engineering, or related field preferred.