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Job DescriptionWith the dynamic transformation of the healthcare industry, Aetna, a CVS company seeks talent to drive consumer based digital technology within its health care business. The Digital Content Author, Sr. Manager will be an Adobe Experience Manager (AEM) Content Authoring expert providing leadership and collaboration across multi-functional Agile teams. The candidate should be one who is passionate about Healthcare, Marketing Technology and one who advocates for the Medicare and Medicaid user community. We are targeting thought leaders who proactively seek opportunities to think strategically and act tactically for the growth of our Aetna customers. This role will partner with stakeholders across the organization to plan, produce, and promote content in the digital healthcare space. This individual should be a collaborator, creative problem solver, and data-driven marketer who delivers results with a sense of urgency.Your Expertise and Capabilities will be focused on... Working with cross-functional Agile Delivery Teams, Product Owners and Developers to produce comprehensive, high-quality web content with AEM components and templates to support client acquisition and retention Working in a highly regulated environment governed by CMS and Government Regulatory Guidelines Managing and collaborating with external contractors and marketing and creative contributors to execute content and graphic design needs Partnering with the marketing optimization team to ensure seamless execution of testing campaigns Knowledge of tracking and measuring data and using it to continuously refine content, drive process improvements and develop best practices Documenting procedures for configuring and managing AEM features and components, and training new/contract authors on proper usage of the AEM platform and best practices Optimizing content and web pages for Search Engine Optimization (SEO) and accessibilityRequired Qualifications4+ years experience in content authoring1+ years experience with Adobe Experience Manager (AEM)Experience working in a highly regulated environmentCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Knowledge of responsive web design (web, mobile, tablet) best practice Excellent written, verbal communication skills and familiarity with project management Experience working with a project tracking software, such as JIRA, and in Agile methodology is a plus Analytical and data-driven, with a track record of using qualitative and quantitative data to prioritize work and drive decision-making A strong commitment to brand standards - able to take an idea from concept to creation while maintaining brand identity Be able to understand and interpret product requirements, design decisions, technical specifications and elicit feedback across various audiences including stakeholders, marketing managers, agencies, developers and implementation teamsEducation Bachelor's Degree, certification in Marketing Technology, Business, Communications, or equivalent experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.