Job Title

Job DescriptionWant to help drive the next level of growth at a leading national B2C healthcare brand, touching millions of prospects and members? Within CVS Health, Aetna Medicare brings essential care to the nation's seniors and is a critical growth driver for the enterprise.The position will develop targeted programs market to Low Income customers by developing advertising campaigns and marketing collateral with a differentiated value proposition to promote specialized products. In addition, the role will broaden by developing new Market models and additional opportunities for local Markets, CBOs, retail outlets, providers, and distribution partners.Fundamental Components/Job Description Design and manage product level marketing programs working with marketing operations, campaign operations, creative, digital, compliance and legal to run campaigns in traditional and non-traditional media Measure the effectiveness and optimize of the above programs and report out success of each tactic through tools such as tableau and working with call centers and sales team to ensure results delivery Work with research team for additional improvements to program and continue to develop understanding of prospects and segmentation or sophistication opportunities. Facilitate the development of project briefs, always questioning the briefs and the work, demanding actionable insights, and encouraging dialogue to drive out "Why".Required Qualifications- 7+ years of relevant marketing experience with a preference for experience in service industries - 7+ years experience with Microsoft Office, namely PowerPoint- 7+ years experience with Adobe Acrobat SuiteCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications- Experience marketing to low-income customers - Knowledge of Medicare, Medicaid or DSNP marketing strongly preferred - History of designing and executing marketing campaigns which deliver growth including both traditional and digital media - Ability to bring together analytics and creativity to drive results - Highly communicative team player, adjusts to working style/needs of others to establish strong relationships- Strong strategic, critical thinking, and analytical skills; ability to contribute to strategic planning discussions - Solid business writing skills, and experience presenting information both orally and in writing - Effective time-management, organization, and the flexibility to adapt quickly to changesMinimum Functional Requirements- Marketing Communications and Strategy- Direct Marketing- Promotional and Collateral Materials- Healthcare Experience (Dual population a plus)EducationBachelor's degree or equivalent experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.