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Job DescriptionAt CVS Health we are on a mission to democratize healthcare - improving outcomes while making healthy living more accessible for all.CVS Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our health plan and our pharmacy footprint. Join us in our mission to lower health care costs, increase accessibility, and improve livesIn this newly created role, the Senior Manager, CVS Caremark Brand Stories, will report to the Lead Director, CVS Caremark Brand stories on the Payor Brand Strategy team. This B2B marketer and storyteller is experienced in how to define a brand value proposition that is compelling to clients and differentiated from competitors. This candidate will support the Lead Director of CVS Caremark Brand stories in the development of new and existing value propositions and marketing strategies for the Caremark brand, including rollout campaigns, brand toolkits, content strategy and the seamless online and offline brand experience.This candidate possesses a growth mindset and is adept at working across teams and executing plans that drive measurable business results. Strong communication skills and the ability to establish strong working relationships to inform, influence and advise are also key attributes.Responsibilities include: Support the development of the Caremark B2B differentiated value stories and pillars that articulate our competitive brand strengths, capabilities, and differentiation. Manage the creation and dissemination of PBM story vignettes for various audiences and segments Develop the Caremark case study & testimonial development and manage the creation and dissemination of the case study library for internal cross-channel usage Own marketing library of messaging assets (case studies, power slides, RFP responses) for use across channels and including sales and account development client meetings and forums Serve as a brand steward ensuring seamless and consistent messaging across content, campaigns, events and customer centers Flawlessly execute against S.M.A.R.T. goals to foster real business results Leverage insights to refine stories and inform go-forward approach Drives a culture of collaboration with internal stakeholders to create feedback loops as inputs on content needs, customer mindsets, and growth opportunitiesPay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 158,300Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 5+ years of experience of B2B marketing with Fortune 500 clients; healthcare or PBM experience preferred Experience in working on B2B surround /cross channel approaches Experience collaborating with sales and account development organizations to create and deliver engagementsCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Proven track record of working on cross-functional teams, and collaborating with individuals with diverse backgrounds and skills Analytic based approach to marketing - experience working with analytics teams to define analytic approach to uncovering opportunities, and translating analytic output into strategy based on data science Experience in defining segments and creating reports monitor and measure changing client dynamics and business performance Experience navigating and succeeding in a highly matrixed organizationEducationBachelor's Degree or equivalent (HS Diploma + 4 years of relevant experience) required.Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.