Job Title

Job DescriptionAetna International is looking for an experienced healthcare content and strategic marketing writer to join our Marketing team. Must be experience in writing B2B and B2C materials for sales presentations, executive summaries, product collateral, emails, landing pages, social media, and other digital assets. Looking for vast experience producing marketing content with emotional resonance and technical excellence across multiple channels is required. You should be passionate about both healthcare and marketing, as well as understand what's required for successful healthcare campaigns. You should also have a strong attention to detail, organizational skills, and the ability to stay on top of multiple projects simultaneously. Looking for a writer with a passion for not only strategic writing that is accessible to a global audience but also one who can help elevate the writing across Aetna International. This role will have exposure across a vast portfolio of work and must know how to navigate a highly matrixed organization. In this role you will be: - Write B2B sales and marketing material as well as B2C member marketing and communications. - Collaborate with subject matter experts to write persuasive copy that takes difficult topics and makes them easy to understand, accessible, engaging with an emotional connection to our clients, and members - Edit, proofread, and improve content, responding to feedback and data to refine your work - Ensure organization of content work, and be able to balance the workload across multiple initiatives in a fast moving environment - Ideate around new campaign opportunities Your success will hinge on your ability to communicate, integrate, and partner with others, including: designers, account managers, digital teams, and external agencies. You will advise on appropriate communications and write marketing materials to drive growth for the business, thought leadership and better client/member experiences.Pay RangeThe typical pay range for this role is:Minimum: 60,300Maximum: 126,600Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications- 5+ or more years of experience in a marketing and writing role in Healthcare marketing.- Excellent written and communication skills with an understanding of structure, editing, research, narrative, and storytelling- Project management skills, including willingness to chase down approvals and stakeholders to meet deadlines; experience with Workamajig or other project management systems a plus- Campaign content, sales presentation, social media and member communication experience including usage of market messaging, segmentation, audience, and verticals to create effective supporting copy and deliverables- Strong people and time management skills, ability to own meetings and keep everyone on trackPreferred Qualifications- Familiarity with Healthcare operational workflows- High performer and self-starter with accountability and reliability- Excellent attention to detail- Highly organized with ability to manage expectations of people in a cross-functional environment- Experience with dealing directly with requestors and other senior partners in a consultative role and in a professional and mature manner- Reliable, resourceful, flexible when necessary, and known for a sense of initiative- Calm systematic approach to fast paced design work and marketing needs- Desire to fully understand, evolve and constantly improve- A passion for language, and demonstrated ability to influence audiences and promote behavior change, fusing brand voice into personalized or segment-driven contentEducationBachelor's Degree in Marketing, Communications or Writing or equivalent combination of education and experience.Business OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.