Job Title

ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management groups, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations. Grow your career as Associate Manager, Influencer Marketing within ALG Vacations. As a member of this team, you will be responsible for leading the B2C influencer program including the strategy, execution, and optimization of B2C influencer marketing across four travel brands: CheapCaribbean, BeachBound Vacations, Apple Vacations, and Funjet Vacations. This role owns the end to end influencer process, including creative campaign ideation, influencer sourcing and negotiation, partnership management, event and PR trip execution, paid social collaboration, budget oversight, and performance reporting. The Associate Manager will play a key role in bringing innovative, trend-driven influencer strategies to the organization and serve as a key driver of partnerships and culturally relevant ideas to the organization. This position works cross-functionally with internal brand, partnership marketing, paid social, PR, and SEO teams, as well as agency and resort partners, to deliver impactful influencer programs that support a variety of brand and business goals. This position requires a highly creative, self-motivated individual who is deeply immersed in social and influencer trends, and can manage multiple campaigns, partners, and stakeholders simultaneously.Essential Functions: Own and drive Influencer Strategy & Campaign Management including developing and executing influencer marketing strategies across all four brands to support brand awareness, performance, and broader organizational goals Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend-forward Identify, recruit, and manage relationships with both travel and non-travel influencers across multiple platformsManage all communications with influencers including contracts, travel arrangements, and marketing deliverables Create pitch decks and coordinate with partnership marketing and resort partners for on property stays Coordinate all influencer travel and briefing Create recap decks, analyze performance and provide insights on future campaignsOwn and drive non-travel partnerships Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performanceDrive cross functional implementation of influencer content to increase brand awareness and usage Manage influencer landing pages with content and email teamsManage SEO tests in collaboration with performance marketing teamWork closely with paid social team and agency Work closely with email team to implement influencer contentWork with AB testing team on new ideas for influencer content implementationOwn and manage implementation of creator paid social content Ideate and create all necessary assets for paid social to drive engagement. Work directly with the paid social channel manager on strategies. Work with agency partners to turn out monthly content in a timely manner to share with the paid social team. Manage and maintain tracking documents of usage rights for paid social teamManage and Execute events, PR trips & activationsLead influencer event strategy and execution, including ideation, planning, and on-site managementManage and organize influencer events in major U.S. marketsSupport and execute large-scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies Coordinate influencer travel, accommodations, itineraries, and on-site activities in partnership with internal teams and external agencies Manage Budget and Operations Own influencer marketing budgets, including forecasting, tracking, and reconciliation Manage influencer payments, vendor setup, marketing credit card coding, and financial trackingOwn and Manage Reporting Track and report on influencer performance metrics on a weekly and monthly basisAnalyze campaign results and deliver detailed recaps and insights to stakeholdersWork with analytics team on UTM tracking and reporting Evaluate campaigns and future decisions based on data and performanceCoordinate Nobel Beach Prize Influencer Program Source NBP judges Coordinating judging program with content team Assist with the Nobel Beach Prize influencer program, including campaign execution and reportingBe trend focused and creative in ideation of new tactics, strategies and ideas Stay ahead of influencer, social, and cultural trends and proactively bring new ideas, platforms, and partnership opportunities to the organizationExplore new platforms, emerging creators, and innovative deliverables to evolve influencer programsAdditional duties as needed to support influencer marketing and team goals. Qualifications:Experience: Bachelor’s Degree in Business, Communications, Marketing or related field Minimum 2-4 years of influencer or social media marketing/communications experienceFamiliarity with business management tools such as Sprout Social, Sprout Influencer, Teams, Trello, Google Analytics, Microsoft Suite Ability to travel 10-15% of time Highly creative with a strong pulse on influencer, social media, and cultural trends Self-motivated and ready to take initiative Proven ability to think outside the box and bring innovative ideas to life Self-starter who can work independently while managing multiple priorities Comfortable working cross-functionally and managing agency and external partners Strong negotiation skills and experience managing contracts, deliverables, and fees Analytical mindset with the ability to translate data into insights and recommendations Excellent communication and relationship-building skills Strong writing, spelling, grammar and attention to detail is vital Strong time management and follow up skills Strong written and oral communication skills Exceptional organizational, clerical and project management skills Ability to communicate effectively and present ideas to business leadersAttention to detail and commitment to accuracyAbility to comply with strict deadlines and handle multiple tasks at once Flexibility and willingness to conform to changing job responsibilities Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.About ALG Vacations It all begins when our client’s book with ALG Vacations. As North America’s leading tour operator, we keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands. ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising: Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar® Loyalty Program: Exclusive loyalty program Unlimited Vacation Club® Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. Since 2021, ALG Vacations has proudly been part of Hyatt. At Hyatt, we believe in the power of belonging - of making people feel at home no matter where they are in the world. Since 1957, our colleagues have been at the heart of driving Hyatt to become one of the world ’ s leading and fastest-growing hospitality brands, without ever losing focus on people and care. To learn more about ALG Vacations: Our Values At ALG Vacations, we care for people so they can be at their best. We bring our values to life every day to ensure our colleagues have what they need to thrive, be their best selves, and create memorable guest experiences. Experimentation • Empathy • Inclusion • Integrity • Respect • Well- BeingWe’re proud to offer exceptional corporate benefits which include: Travel Perks and Benefits for both ALG Vacations and Hyatt Medical, Dental and Vision Insurance Basic Life Insurance Short- & Long-Term Disability Paid Parental Leave Corporate Wellness Program Travel Discounts & Deals Paid Time Off & Holidays 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks. We Welcome You: Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.The salary range for this position is $51,600-$59,000.The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.