Job Title

Senior Product Marketing Manager, Venture Capital Join to apply for theSenior Product Marketing Manager, Venture Capitalrole atCartaThe Company You’ll JoinCarta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end‑to‑end ERP platform for private markets. Traditional ERP solutions don’t work for private funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that – it’s a new category of software to make private markets look more like public markets – a connected ERP for private capital.For more information about our offices and culture, check out our Carta careers page.Problems You’ll SolveBring deep investment in the VC fund CFO persona and buying group to your work on how we launch and sustain products in marketDeploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcingInform pricing strategy and decision‑making through market research and GTM analysis with the GTM Strategy teamDevelop and curate performant marketing assets including product collateral, multimedia/creative assets, market‑facing presentations, campaign assets, sales‑supporting pieces, and channel marketing materialsWork closely with Creative and Program Management teams to deliver marketing assets aligned to product goalsEnable strong creative execution through high‑quality briefsOperate cross‑functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (Events), Customer Marketing, Business Development, Enablement, and SalesCreate marketing strategies for existing products informed by customer research with PMM peers and Customer MarketingAct as key owner in analytics for launch performance, reporting and informing decision‑making on GTM strategyPartner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaignsCollaborate with performance marketing team on paid activations to support GTM objectivesWork closely with Growth Marketing on upsell/cross‑sell motions for new revenue with adjacent, value‑add products to our PLG offeringsCollaborate with product managers, product marketers, designers, and other teams to influence product development and ensure customer feedback is integrated into product improvementsBe present in the market via owned and external eventsPresent at company‑led customer events, internal kickoffs, and industry conferences/panelsAbout You A successful Product Marketing Manager for this role would likely have5+ years of product marketing/GTM experiencePreferably, SaaS fintech experience and/or product marketing experience at companies serving VC or similar investor typesMotivation to work collaboratively in a fast‑paced, ever‑changing environmentCreative problem solving skillsAbility to diagnose problems, isolate them into component parts, and drive towards creative solutionsExcellent communication skills, with ability to distill complex thoughts into actionable value propositions for prospects and customersSalary Benefits$147,050 - $173,000 salary in San Francisco, CA; New York, NY$139,698 - $164,350 salary in Seattle, WADisclosuresWe are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.Carta uses E‑Verify in the United States for employment authorization. See the E‑Verify and Department of Justice websites for more details.For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.Please note that all official communications from us will come from an @ or @carta‑ domain. Report any contact from unapproved domains to .#J-18808-Ljbffr