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Position Title: Marketing Specialist (Indoor Games & Darting) Reporting To: Associate Brand Manager (Indoor Games & Darting) Location: Evansville, IN Status: Exempt ESCALADE Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play. Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn. Position Overview Escalade Sports is looking for a Brand Specialist I to help grow and elevate our Indoor Games and Darting brands across digital channels. This role focuses on eCommerce and digital marketing initiatives that drive sales, enhance the online customer experience, and strengthen brand presence through owned and paid platforms. You'll play a hands-on role managing Shopify promotions, Email and SMS campaigns, affiliate programs, SEO-driven content, and performance analytics-working closely with the Associate Brand Manager, as well as brand, product, sales, and creative partners. If you're energized by eCommerce, data-driven marketing, and bringing brands to life online-and you enjoy games and competition-this role is for you. Key Responsibilities Manage Shopify promotions, Email/SMS campaigns (Klaviyo), review platforms (Yotpo, Bazaarvoice), and promotional calendars Support paid media efforts across Meta, Google, Amazon, and Wayfair, and manage affiliate marketing deliverables Build and optimize site structure, landing pages, and app integrations to improve the customer journey Write clear, engaging, SEO-rich eCommerce content that reflects each brand's voice Maintain product metadata, Google Merchant Center feeds, and SEO performance Track and analyze performance using GA4, pixel data, and dashboards to inform strategy Partner with brand, product, sales, and creative teams to execute growth initiatives Contribute to reporting and insights shared with the REC team and senior leadership Stay current on eCommerce, SEO, and digital marketing trends to recommend improvements Required Experience Bachelor's degree in Marketing, Business, Communications, or a related field 2-3 years of eCommerce or digital marketing experience preferred Hands-on experience with Shopify and Klaviyo Familiarity with paid media platforms (Meta, Google Ads, Amazon Marketing Services) and affiliate tools Working knowledge of SEO and analytics platforms (GA4, SEMrush, BrightEdge) Strong analytical skills with the ability to translate data into actionable insights Excellent communication, organization, and collaboration skills Why Escalade? At Escalade, we design and deliver products that bring people together-whether it's game night, competition, or casual play. You'll join a collaborative, fast-paced environment where ideas are encouraged, data drives decisions, and your work directly impacts brand growth and customer experience. Apply Today Ready to make your mark? Apply today and help us shape the future of darting and indoor games. Apply now or learn more at Escalade Careers This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.