Job Title

About Us: Rigle is a brand accelerator helping global brands scale across all marketplaces through data-driven precision and creative excellence. As we continue to dominate the digital landscape, we are seeking a Growth Marketing Manager (Creator & Performance Strategy) to move beyond simple brand awareness and build high-converting, full-funnel influencer engines. Position Overview: The Growth Marketing Manager will be the architect of Rigles creator-led acquisition strategy. Unlike traditional influencer roles focused on "likes," this individual will treat influencer marketing as a performance channelmapping specific content to every stage of the customer funnel. You will be responsible for identifying high-resonance niches, drafting rigorous direct-response briefs, and engineering campaigns that drive measurable ROI. You will work at the intersection of consumer psychology, data analytics, and creative strategy to turn creators into a scalable revenue lever for the brands we represent. Key Responsibilities: Full-Funnel Strategy: Develop and execute comprehensive creator strategies that address the entire customer journey, from top-of-funnel education to bottom-of-funnel conversion and retargeting. Niche & Persona Mapping: Conduct deep-dive research to identify specific target audiences and sub-cultures; tailoring unique messaging and creative angles to ensure maximum resonance and higher conversion rates. Direct-Response Briefing: Oversee the creation of high-impact content briefs, ensuring influencers utilize proven direct-response frameworks (hooks, social proof, and clear CTAs). Performance Optimization: Use data-driven insights from tools to monitor CAC, LTV, and ROAS, constantly optimizing future campaigns based on hard revenue data. Cross-Channel Synergy: Identify winning organic content for "whitelisting" or "Spark Ads," extending the lifecycle and ROI of creator assets. Technical Attribution: Implement and manage sophisticated tracking systems (UTMs, coupon codes, and post-purchase surveys) to ensure accurate attribution across fragmented customer journeys. Relationship & Negotiation: Negotiate performance-based contracts and manage budgets with a focus on unit economics rather than just follower counts. Trend Engineering: Stay ahead of algorithmic shifts and consumer behavior trends to ensure Rigles brands remain at the forefront of the creator economy. Qualifications: 3+ years of experience in Growth Marketing, Performance Marketing, or Influencer Strategy with a proven track record of driving direct revenue. Strategic Mindset: Deep understanding of marketing funnels, customer acquisition costs, and the psychological triggers that drive online purchasing. Vertical Expertise: Experience in the beauty or lifestyle industry is highly preferred, specifically in identifying "winning" visual hooks for these categories. Analytical Rigor: Proficient in interpreting multi-channel attribution data and translating complex spreadsheets into actionable creative pivots. Communication: Ability to bridge the gap between creative "vibe" and business "ROI" when speaking to both brand owners and content creators. Agility: Ability to work in a fast-paced environment, managing multiple brand funnels simultaneously without losing sight of the data. What We Offer: Competitive salary and benefits package. Opportunity to work in a dynamic and growing company with a focus on innovation. Flexible work environment with opportunities for professional growth. The chance to make a significant impact on the success of leading beauty brands in the U.S. market.