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JOB TITLE: MARKETING/MOBILE ASSESSMENT JOB SUPERVISOR: DIRECTOR OF BUSINESS DEVELOPMENT/MARKETING/MOBILE ASSESSMENT JOB PURPOSE OF MISSION: Marketing/Mobile Assessor is responsible for the effective marketing, mobile assessment and public relations to maximize patient referrals and positive community awareness of Diamond Grove. ESSENTIAL JOB FUNCTIONS include, but are not limited to: 1. DEVELOPS and maintain census goals through referral development PERFORMANCE STANDARDS: - Collects data, and participates in productive referral contacts. - Responds to request for information about the Center’s treatment programs and related mental health topics within 72 hours. - Crisis Response is responsible for mobile assessment, and public relations to maximize patient referrals and positive community awareness of Diamond Grove Center. - Provide crisis de-escalation intervention, assessment, safety planning, and stabilization, and case management services to families and children in their homes, schools, and other community locations. - Responds to request for information about the Center’s treatment programs and related mental health topics within 72 hours. - Responsible for the creation and regular maintenance of a comprehensive mailing list of active and potential referral sources by appropriate categories. - Responsible for the creation and regular maintenance of files of current and potential referral sources. - Efficiently acts as liaison with referral sources as needed throughout the patient referral, admission, treatment, and discharge process. - Maintains a thorough working knowledge of the Center’s administrative operations and treatment programs. - Maintain a system for dissemination of marketing/public relation’s materials and information and media management. - Promote a model of excellence for all staff in customer relations. - Collects information to maintain awareness of industry needs to determine and justify new business development. - Upon approval of new services, assist with the framework of implementation. 2. Provide assistance with internal Business Development/Marketing/Outreach. PERFORMANCE ACTIVITIES - Acts as a liaison with media consultants/representatives in developing and implementing advertising campaigns. - Actively monitors and reports on the effectiveness of advertising and other media activities. - Promptly informs the DBD and CEO of any events, accidents, and incidents, which may cause adverse media coverage of the Center or any member of the Center’s staff. 3. MAINTAINS accurate records of Marketing/Mobile Assessment activities. PERFORMANCE STANDARDS - Responds in a timely and accurate manner to all requests for Outreach related information and informs the DBD and CEO. - Regularly documents marketing plans, action taken, and the effectiveness of actions. - Maintains other reports and data as needed. 4. PERFORMS as a member of the Marketing and Mobile Assessment team. PERFORMANCE STANDARDS - Assists the DBD as requested in integrating Outreach and Public Relations goals in day-to-day Center operations. - Actively participates in Strategic Planning and other meetings called for Marketing/Mobile Assessment planning, unless excused. - Promptly notifies DBD and CEO of significant feedback from referral sources on patient and Center performance. - Actively seeks guidance and assistance from Director of Business Development/Marketing on Public Relations matters. - Assist Intake as requested in facilitating inquiry Response. - Develops cooperative and mutually respectful professional relationships with members of the Center staff. 5. DEVELOPS successful workshops, seminars, displays, and tours. PERFORMANCE STANDARDS - Responsible for communicating with DBD and planning, promotion, and delivery of well attended large group seminars for regional professionals. - Development and delivery of small group presentations for referral sources and community groups. - Monitors and reports in a timely manner the effectiveness of workshops and seminars (attendance, evaluations, etc.) - Provide tours of the Center by specific individuals and groups. - Design and implementation of effective displays at conventions and workshops. 6. Maintains a system for dissemination marketing/public relation’s materials and information and media management, PERFORMANCE STANDARDS - Create in conjunction with DBD, clinical team and manage marketing collateral media. - Provide feedback on the plan for distribution of media and evaluate effectiveness. - Provide feedback on the plan to promote positive media coverage (newspaper, radio, TV, journals, etc.) and a plan for response in crisis situations. - Coordinate media efforts with the corporate marketing manager, DBD and CEO. - Participates in activities that enhance the community’s and state’s positive perception of organization and services through press releases, seminars, open houses, community education program, health fairs, conferences, etc. as strategic tools. 7. DEMONSTRATES effective Marketing and Mobile Assessment skill, PERFORMANCE STANDARDS - Effectively meet needs and goals of Department and Center. - Reviews/clarifies expectations of work performance for subordinates, - Provides regular feedback to DBD and CEO upon observations. 8. UTILIZES efficient, productive work habits. PERFORMANCE STANDARDS - Establishes appropriate work habits. - Completes work assignments within expected time frame. - Responds positively and cooperatively to changing work environment, work demands and pressure.  - Seeks and does additional tasks when normal work pressure decreases.  - Takes initiative and responsibility to obtain the knowledge and skill to improve job performance. - Actively promotes team building. - Follows guidance and direction. - Maintains safety standards and practices. - Is always punctual. - Is up to date on all mandatory inservices. - Identifies problems proactively and offers constructive suggestions for corrective action on a regular basis. - Always works positively and professionally with others regardless of interpersonal differences. 9. EFFECTIVELY performs special projects and other duties as required. 10. Performs Service Excellence - Represents the hospital in a manner which conveys a professional, courteous, caring, and cooperative attitude. Is professional in image. Represents the hospital well as a professional in attitude and work. Makes a positive first impression. - Is knowledgeable of Patient Rights and Psychiatric Mental Health Standards of Care and treats all patients with dignity and respects in a consistent, caring manner. Turns negative services into positive attitude. Able to reserve outcomes by looking for positive approaches. - Understands the need for and maintains appropriate confidentiality at all times when interacting with patients, families, visitors and all other contacts. Treats others as guest. Acts as a host and greats others with a welcoming style. - Exhibits excellent customer relations skills as evidenced by supportive and constructive communication with all contacts including coworkers, patients, visitors, families and referral sources. Is an effective communicator. Sees that customers, doctors and others at the hospital are appropriately informed and takes directions well. - Utilizes an open non-judgmental, non-discriminatory, professional and therapeutic approach to treatment with all patients. - Demonstrates professional behavior and interpersonal skills reflective of Diamond Grove Center mission statement and philosophy. Practices teamwork with fellow employees. Works with common vision and goals. Demonstrates a cooperative work style. - Complies with hospital, departmental, safety and human resources policies. - Promotes a safe work environment for self, patients and co-workers by complying with the environment of care, safety, infection control and standard precautions guidelines. - Maintains a neat, professional appearance consistent with the hospital’s dress code. - Maintains scheduling requirements, attendance and punctuality in accordance with hospital and department policies. - Follows unit assignment sheet completing assigned task designated by charge nurse. - Understands the need for appropriate patient/staff boundaries and maintains a strict therapeutic relationship during active treatment. Discontinues communication with patients upon discharge. Informs supervisor of any contact after discharge. - Seeks out sources to address ethical concerns as they relate to patient care issues. GENERAL PERFORMANCE CRITERIA Interpersonal skills to interact with facility personnel, physicians, patients, referrals, and visitors to gain cooperation and to provide and exchange information. Maintaining a positive attitude in all dealings with each — a team player. Providing information, communicating, resolving problems and conflicts in the appropriate manner. Each employee must exhibit a “Caring Attitude” with a COMMITMENT TO QUALITY CARE. MINIMUM QUALIFICATIONS Marketing and Mobile Assessor will have a master’s degree in counseling, Psychology, Social Work or Human Services field is required, license preferred. Prior intake, assessment, admission and crisis intervention experience with a psychiatric mental health population, preferably in an inpatient setting. At least 3-5 years in mental health/rehabilitation experience with special needs populations. Prefer marketing and mobile assessment experience within a healthcare environment (rehabilitation, etc.). Demonstrated experience in networking and interfacing with community leaders. PHYSICAL REQUIREMENTS Regular, predictable attendance both on site as well as while away from work-site. Ability to communicate orally and in writing with others. Rated as physically light work; exerting up to 20 pounds of force occasionally, up to 10 pounds frequently. Requires driving on a regular basis. Requires walking or standing to a significant degree but may sit to do essential part of role. Rated as mentally stressful work; to analyze complex issues, synthesize data to strategize and implement change. Requires assertiveness and sensitivity. Frequent sitting for long periods of time. Occasional operation of standard office equipment and computer. Frequent answering/using of telephone. Occasional conflict resolution; constant attention to multiple details. Frequent problem solving and decision making. Occasional exposure to stressful situations. recblid un3xctl5pl3eksqbcnt5r278g064tt