Job Title

Paid Social & Meta Ads Manager (Performance Marketing)Remote - Must be based in a U.S. state where Allstar Services operatesDrive Performance Across a National Brand PortfolioAllstar Services is hiring a hands-on Paid Social & Meta Ads Manager to lead paid acquisition across a fast-growing portfolio of residential roofing and home services brands.This role owns the strategy, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns across 20+ brands nationwide.Each brand runs $8K-$20K in monthly Meta advertising, resulting in $160K-$400K in total monthly ad spend under management.We're looking for someone who is highly comfortable inside Meta Ads Manager, understands performance marketing deeply, and can continuously optimize campaigns to generate qualified leads across multiple local markets.This is not an organic social media role. The focus is paid acquisition, campaign optimization, creative testing, and performance analysis.If you thrive managing large budgets, analyzing data, and scaling campaigns that deliver real results - this role is for you.What You'll DoOwn Paid Social Performance Across 20+ Brands Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands Oversee $160K-$400K in total monthly ad spend Build, launch, and optimize campaigns with minimal oversight Monitor budgets, performance trends, and lead flow daily Optimize Campaign Performance Continuously test creative, audiences, messaging, and campaign structure Track and improve key performance metrics including: Cost per Lead (CPL) Conversion rate CTR CPM Lead quality Scale top-performing campaigns and adjust budgets accordingly Creative Testing & Ad Development Identify which creatives, formats, and messages are driving results Write clear creative briefs for designers Rapidly launch new ad variations based on performance insights Prevent creative fatigue through continuous iteration Manage Multi-Brand Campaign Execution Manage campaigns across 20+ brands and multiple local markets Maintain clean campaign structure and documentation Stay organized while balancing shifting priorities Reporting & Insights Analyze campaign performance and report key metrics Translate marketing data into actionable insights Identify opportunities for improvement and future testing Cross-Team Collaboration Work closely with internal marketing leadership and creative teams Coordinate with external partners when needed while maintaining ownership of performance Required Experience 4+ years of hands-on paid social advertising experience Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram) Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred) Proven success running lead generation or conversion campaigns Experience managing multiple campaigns or brands simultaneously Strong analytical mindset with deep understanding of: CPL CPA CTR CPM Conversion metrics Preferred Experience Paid media experience in home services, local services, or lead generation businesses Experience managing multi-location or multi-brand marketing portfolios Experience working with marketing attribution tools, CRM integrations, or reporting dashboards Experience collaborating with creative teams to improve ad performance This Role Is NOT Organic social media management Content calendars or social posting Influencer marketing Community management We are specifically looking for a performance-focused paid media expert who owns Meta advertising results.Why Join Allstar Services?Allstar Services is a rapidly growing, private equity-backed platform building a national network of leading residential roofing and exterior home service brands.When you join Allstar, you'll: Work with large advertising budgets and measurable growth goals Manage marketing across 20+ brands nationwide Join a high-performing marketing team that values results Have the opportunity to make a direct impact on company growth If you enjoy solving marketing challenges, optimizing campaigns, and driving measurable results, you'll thrive here.About Allstar ServicesAt Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S.We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry.Visit allstarservicesnow.com to explore our brands.Allstar Home Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.Compensation & BenefitsSalary: Up to $120K base salary (DOE) + bonus eligibilityBenefits include: Health, dental, and vision insurance 401(k) with company match Unlimited PTO Remote-first flexibility Professional development opportunities Collaborative team environment with clear paths for growth