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About Greater Portland Inc (GPI) The GPI team is committed to making Greater Portland a better place to live and work through targeted recruitment and expansion of new businesses to - and the retention of - existing businesses in the region. We are committed to a vision of Greater Portland as an equitable, innovative, resilient and forward-thinking economy. We’re building a region that fosters upward economic mobility for individuals and prosperity for businesses. Key Responsibilities Search Engine Optimization (SEO) Optimize all new GPI news posts and releases for strong search performance. Strengthen ranking for core GPI content, especially key announcements and initiatives. Make light technical improvements as needed (metadata, tags, alt text, internal links, minor fixes). Provide ongoing, practical SEO adjustments to maintain visibility. Digital Marketing Develop and execute a comprehensive marketing strategy to promote Greater Portland Inc. (GPI) as a preferred destination for business and investment, restoring and enhancing the region's reputation. Build and manage targeted LinkedIn ad campaigns. Manage Google Ads campaigns tied to key GPI initiatives. Launch digital advertising campaigns, including display ads on platforms like Google, to reach decision-makers and promote the Portland region. Recommend keywords and targeting strategies that support traded-sector business recruitment and brand visibility. Collaborate with strategic media partners, including business magazines, to expand our reach and engage key audiences. Communications & Content Support Refine, tighten, and polish digital copy for news posts, announcements, and updates. Ensure consistency of message, tone, and clarity across digital channels. Prepare short-form copy for web, sponsored posts, social media, and digital campaigns. Coordinate with internal team on how stories, visuals, and data are represented digitally. Schedule and post content utilizing tools such as Mailchimp, Salesforce, Loomly, and GPI’s website portal. Contractor Qualifications Proven experience in marketing and digital marketing, SEO optimization, and social media strategies is highly desirable. Strong familiarity with LinkedIn advertising and content strategies is preferred. Exceptional communication and storytelling skills are essential. Demonstrated proactiveness, creativity, and an ability to work collaboratively are valued attributes. A combination of relevant professional experience and education, such as a bachelor's degree in marketing, Communications, or a related field, or a master's degree, is considered advantageous.