Job Title

Scope of the PositionThe Digital Marketing Specialist is an entry-level Marketing position responsible for a combination of digital marketing and administrative duties. The Digital Marketing Specialist reports to the Executive Director of Marketing and Public Relations as well as the Marketing and PR Manager, and is primarily responsible to develop, design, coordinate and execute resort projects related to digital marketing communications. In addition, the specialist will support the online, on-property, and other marketing and PR presences for the resort including maintenance and buildouts on brand and ancillary websites, email marketing, digital and other media platforms. The qualified candidate will be involved in internal and external communications, occasional involvement with media hosting, and the creation of marketing collateral and electronic literature in accordance with corporate branding procedures and guidelines. Position Requirements Minimum 2 years' experience in marketing, hospitality, or related industry, preferred. Minimum 2 years' experience in graphic design, preferred. Knowledge of Adobe platform including In-design, Photoshop, Illustrator, and/or Capcut preferred. Understanding of cross platform marketing channels (web, mobile, email, out-of-home). Proficient in Microsoft Word, Publisher, Excel, PowerPoint, and web-based software (Google Docs, Microsoft Teams, Canva). Detail-oriented and the ability to work on a variety of projects simultaneously in a fast-paced environment. Quality focused and resourceful with excellent verbal and written communication skills. Responsibilities Manage email promotion communications for the Resort and its associated ancillaries within the property's CRM email management system. Develop email deployment calendars, manage email communications including design and drafting of communications, upkeep of databases, deployment and revenue tracking. Assist with advancement tactics for Marketing email campaigns including messaging buildout and targeting setup within CRM, with 3rd party partners, Passkey and others. Collaborate with Executive Director of Marketing & Public Relations and Marketing and PR Manager with implementation of design projects (print & digital) representing various areas of the resort including Group sales, F&B, Golf, Spa, Waterpark, Membership, etc. Audit, manage and overhaul 3rd party industry and media website listings (AAA, GMCVB, CVENT, Google, TripAdvisor, Yelp, Bing Business, Apple Maps, WeddingWire, HereComesTheGuide, TheKnot, etc.) Support Revenue team to manage descriptive and content-based changes to Online Travel Agency and Wholesale websites (Expedia, Travelocity, , JetBlue, AMEX Travel, Chase Travel, etc. Facilitate monthly departmental reporting and revenue tracking for marketing and PR initiatives. Collaborate with the Marketing and PR Manager regarding guest activity planning with the various departments, including monthly activity calendars. Support Marketing Team and collect information from the various departments to create specific promotions and activities. Support resort events and ancillary outlets including Spa, Restaurants, Waterpark, Membership and others, with content development for enewsletter incorporation and other promotional channels. Assist in the upkeep and advancement of all Resort-associated vanity websites including , , and . Includes content updates, page buildouts, SEO efforts and more. Facilitate all updates to the Resort's website, including communications with Marriott Brand within Marriott's MGS intranet site. Work with Marketing and PR Manager and Executive Director of Marketing & PR to plan, craft and distribute digital marketing initiatives, including database management and growth of databases: (Tidal Cove, Spa, Dining and Local lists). Develop quality and effective communication tools for resort. Assist the Marketing and Public Relations Department in the day-to-day administrative duties (monthly marketing reporting, invoice processing, media alerts, etc.) Other marketing and administrative responsibilities as required by the department.Education 2-4 year college degree from accredited university preferred.Skills and Abilities Ability to collect, evaluate and interpret varied data, graphics, spreadsheets, and database programs to develop reports. Able to coordinate multiple projects and meet critical deadlines. Excellent presentation, writing, and speaking skills. Ability to communicate clearly and in the English language. Second language is a plus. Ability to work flexible schedules including occasional holidays and weekends, and able to perform multiple tasks. Experience using computers and software programs such as Microsoft Office (Word, Excel, and Outlook), Canva, and additional content creation platforms. Physical Requirements Must be able to work on a fast paced environment. Must be able to sit at a desk for long periods of time in front of a computer screen on a continuous basis. Intermittently twist to reach equipment or supplies surrounding desk. Perform simple grasping and fine manipulation, use telephone and computer keyboard daily. Must be physically fit to lift, pull, and push items up to 50 pounds. Requires standing/walking/reaching and bending throughout shift.