Job Title

MarshBerry is growing! We are seeking a Marketing Director to join our team. We have a people first, fast-paced, collaborative culture with plenty of opportunity for growth. MarshBerry has been successful in achieving growth objectives because the trust our clients place in our talented team of professionals, and all MarshBerry colleagues play a critical role in directly or indirectly cultivating those trusted relationships. MarshBerry provides an environment where employees can learn, improve and realize their career goals. We offer competitive benefits, hybrid work schedules, new challenges, and learning experiences.Job DetailsPosition Summary:MarshBerry is currently seeking a Marketing Director for our Beachwood, OH HQ.Our Marketing Director will work a hybrid schedule, working out of our Ohio HQ Monday through Thursday with the option to work remotely on Friday's. MarshBerry is seeking an energetic marketer who understands integrated marketing starts with understanding your audience and leveraging data to formulate a plan. Do you have proven experience executing holistic marketing campaigns? Are you a passionate leader ready to take our team and organization to the next level of marketing with a vision and plan to get there? Come join our team!The Marketing Director is responsible for driving growth for assigned lines of business through integrated, performance-driven campaigns. The Marketing Director will develop, manage, and execute campaigns to achieve growth objectives for MarshBerry's service offerings. The Marketing Director will serve as the primary liaison for our Investment Banking colleagues and will support additional lines of business, specifically when requesting lead generation support.Responsibilities:Create integrated marketing campaigns based on market segment audiences to generate leads, acquire new clients for all lines of business and to promote prospecting events.Develop campaign strategies that combine paid, owned, and earned channels to drive measurable business impact.Own content deployment calendars and ensure outreach across key market segments is well-timed and audiences are not over-reached.Define success metrics and KPIs for each campaign and line of business.Use insights and performance data to continuously improve campaign effectiveness and conversion.Work closely with SVP on digital and non-digital channel performance as it relates to campaign and business objectives (e.g., paid media, website, email, SEO).Drive test-and-learn approaches within campaigns to improve outcomes.Ensure channels are orchestrated cohesively to deliver consistent messaging and customer experiences.Write, edit and proofread copy for marketing campaigns and prospecting events and ensure it is accurate and error-free.Manage the overall campaign calendar, execution and development of the campaign plan, end-to-end delivery of campaigns, measurement and analytics to ensure campaigns are achieving anticipated results. Serve as main client liaison with regular status meetings and weekly reports on projects, metrics and other updates as needed.Review processes to ensure regulatory requirements are met.Cultivate and maintain effective relationships with potential internal/external clients, partners and stakeholders that can directly or indirectly lead to revenue generation for all MarshBerry services.Other special projects, tasks, or duties as assigned.Selection CriteriaEducation & Experience:Bachelor's degree in Communication, Marketing or related fields8-10+ years of experience in strategic growth marketingDemonstrated experience owning marketing outcomes for specific lines of business, products, or segmentsStrong background in integrated campaign strategy, planning and executionProven ability to partner with business and sales leadersData-driven mindset with experience measuring and optimizing campaign performanceExperience with Salesforce, Microsoft Dynamics, HubSpot (or similar campaign tools) with data segmentation, measurement and optimization experience, using the tools to build and deliver campaigns.Excellent written and communication skills; ability to frequently write copy for marketing promotions.Excellent project management skills; confidence managing up and coordinating teams with a good understanding of project management tools and concepts.Strong understanding of the marketing campaign process and best practices.Critical thinking and strong problem-solving skills.Ability to successfully manage multiple campaigns simultaneously.Working at MarshBerryWho We Are:MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously, speaking straight, being for each other, acknowledgement & appreciation, and honoring commitments. We are committed to fostering an environment of Diversity, Equity, and Inclusion. We strive to educate our current and potential employees in these areas, while continuing to promote a welcoming and inclusive environment for all.What We Do:MarshBerry provides consulting services in the financial services industry primarily to independent insurance agents, brokers and carriers, as well as wealth and retirement plan advisors. Our services include but are not limited to financial, operational, sales management, merger and acquisition advisory, peer-to-peer exchange and information services. We are recognized in the financial services industry for providing innovative and customized solutions to our clients, with whom we build trusted advisor relationships. At MarshBerry, our mission is to help our clients learn, improve and realize their value. Our clients credit us for providing the vision, tools, and discipline to help them reach their strategic goals.It's one thing to be recognized as experts in our field, it is another to be noteworthy based on the sentiment and feedback of our team. MarshBerry has been recently awarded the following:Crain's Best Employers in OhioThe Nation's Best and Brightest in WellnessNorth Coast 99Top Work Places - The Plain DealerWeatherhead 100West Michigan's Best and Brightest Companies to Work forTo learn more about MarshBerry, visit .We appreciate your interest in MarshBerry. As an equal opportunity employer, your application will be considered with regard to all laws which prohibit discrimination because of race, color, sex, religion, national origin, age, disability, military status, and genetic information, and requirements to take affirmative action in the hiring of minorities, including women, veterans, and those individuals with disabilities. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.