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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?Join us-Where your Career is a Force for GoodJob Description:Job DescriptionJoining the American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.Where Your Career is a Force for GoodThe American Red Cross is seeking a Direct Fundraising Associate to support our Fundraising initiatives across the country. This position is a virtual National Headquarters position and can be located anywhere in the United States.WHAT YOU NEED TO KNOW:The Consumer Fundraising team is responsible for building the foundation for optimal long-term donor value by developing strategies and programs that increase individual donor engagement, financial revenue, and fundraising capacity for the American Red Cross. The team focuses on marketing to individual donors via direct response and digital channels (e.g. direct mail, email, phone, search, mobile, etc.) to engage constituents and to raise revenue to support the mission of the American Red Cross.The Direct Fundraising Associate is responsible for developing and executing campaigns that empower individuals, teams, and communities to raise funds on behalf of our mission. You'll manage digital and grassroots initiatives and drive innovation across third-party tools. In addition, this role will also support and partner with regional staff to support initiatives and fundraising events based on local needs. This position requires an experienced professional with strong communication skills, strategic thinking, and a collaborative mindset.WHERE YOUR CAREER IS A FORCE GOOD:Coordinate digital multichannel peer-to-peer fundraising strategy development and execution towards the public and across Red Cross staff to increase revenue, engagement, and awareness of Red Cross Peer to Peer initiatives.Assist in managing local mass email marketing for events and peer-to-peer fundraising in the Adobe Campaign tool.Help lead national trainings, cohorts, and resources for the organization in fundraising strategy and Peer to Peer best practices.Provide subject matter expertise on peer-to-peer fundraising strategies and advise regions or chapters on platforms, processes, and communications to have the most effective fundraiser and positive donor journey.Manage data flow of fundraisers from third party platforms to Red Cross systems. Build and manage communication journeys to convert fundraisers into repeat fundraisers, donors and/or sustainers.Cultivate relationships with top fundraisers through email, phone, or text. Create toolkits, resources, and incentives to support and motivate fundraisers.Launch and scale new fundraising initiatives. Use data and testing to drive process improvements to increase engagement, revenue, and the fundraiser experience.Develop annual and quarterly plans to meet revenue goals and expand fundraiser engagement.Provide cross-channel reporting of KPIs, financials, and conver