Job Title

Social Media Specialist II Location: Indianapolis, IN, US, 46202 Requisition ID: 18250 Brightstar Lottery Indiana, of Brightstar, partners with the State Lottery Commission of Indiana (dba Hoosier Lottery) to maximize net income to the State of Indiana in a socially responsible manner through the sales of Hoosier Lottery tickets. Generating more than $1.7 billion in sales annually, Brightstar Lottery Indiana is responsible for marketing, product development, sales, corporate social responsibility, technology, and operations functions for and on behalf of the Hoosier Lottery. Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit . Responsibilities The Social Media Specialist II develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Responsible for the planning and execution of all social media strategy on behalf of the Hoosier Lottery. u2022 Manage day-to-day community engagement and communications. u2022 Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals. u2022 Manage monthly giveaways and contests, including scheduling, player entry tracking, winner selection, and prize fulfillment. u2022 Execute social content with internal resources and agency partners. Content to support products, myLOTTERY promotions, event team promotions, campaigns, digital, and the sales teamu2019s objectives. u2022 This position is also a u201ccontent creatoru201d and helps capture real-time and lifestyle content for social. u2022 Attending select events like the State Fair, Colts, Pacers and other sponsorships throughout the year to capture content and create Reels, Stories, etc. Capture the excitement of the event for our social channels. u2022 Manage the paid media strategy and ongoing support with the Hoosier Lottery's current media buying agency. u2022 Define and own reporting metrics and KPIs for the Hoosier Lottery's social channels. Analyze data and prepare weekly and monthly reports for senior staff members and the Hoosier Lottery, as needed. u2022 Work with agency partners to identify and execute our influencer strategy throughout the year. u2022 Review and help manage execution of our creative agency's social media campaign assets. u2022 Responsible for social listening, communicating player chatter, and media trends to the wider teams as applicable. u2022 Monitor activity across all channels and address issues as needed during and occasionally outside of traditional business hours. Escalate to the appropriate team members as needed. u2022 Work with all internal stakeholders to develop, maintain, and communicate social media calendar and strategy. u2022 Operate within Hoosier Lottery guidelines including, but not limited to, Hoosier Lottery's Marketing Code of Conduct and Responsible Gaming guidelines while executing social programs, promotions, and giveaways. u2022 Provide social support for Hoosier Lottery's field Promotions team as needed Provide support for field events on occasion. u2022 Performs other duties as assigned. Qualifications u2022 Bachelor's Degree and/or equivalent years of successful work experience. u2022 5+ years of experience in digital or social media required. u2022 Experience with Social Media management platforms (Falcon/Brandwatch, Sprout, Hootsuite, etc.). u2022 Experience creating content for social platforms u2013 example: Instagram Reels, Stories, etc. u2022 Working knowledge of Photoshop/Illustrated required. u2022 Customer service experience preferred. u2022 Ability to work a hybrid schedule with a mixture of remote (Monday and Friday) and in-office (Tuesday, Wednesday and Thursday). Keys to Success u2022 Building collaborative relationships u2022 Decision making u2022 Drive results u2022 Foster innovation u2022 Personal energy u2022 Self-leadership #LI-JM1 #LI-HYBRID Brightstar Lottery believes in sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all of our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunity without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression and other personal attributes protected by federal, state or other laws. At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting salary range is _$40,887 - $115,000_ . The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles may be eligible for short-term incentive or other discretionary bonuses. More senior roles maybe eligible for long-term incentive bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements. All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.