Job Title

JOB REQUIREMENTS: Description Position at WebMD WebMD is an EqualOpportunity/Affirmative Action employer and does not discriminate on thebasis of race, ancestry, color, religion, sex, gender, age, maritalstatus, sexual orientation, gender identity, national origin, medicalcondition, disability, veterans status, or any other basis protected bylaw. Job Summary: The Programmatic Campaign Manager is an integralmember of our programmatic advertising team. They focus on developing,executing, managing, and optimizing programmatic campaigns for clientsin the healthcare sector. This includes strategic guidance in optimizingadvertising campaigns across clients. The programmatic media strategistwill work closely with programmatic traders from campaign strategydevelopment to execution. Responsibilities: Develop, Execute, andNegotiateMulti-Channel Programmatic Strategies: Develop and overseeprogrammatic media strategy and recommendations based on the client'sgoal across multiple channels including display, video, OTT,Digital-Out-Of-Home, Digital Audio, and native with a focus onhealthcare markets,to maximize campaign performance and client ROI.Manage the entire campaign lifecycle from planning to implementation,optimization, and reporting. Connect with to creative teams to providecreative asset recommendations and performance insights by stayingup-to-date on creative best practices or new creative placementsNegotiate and implement direct and private marketplace deals with selectmedia partners Identify third-party data segments at efficient CPMs foraudience targeting. Upload and distribute audience lists into DataManagement Platforms (DMP) Campaign Management and Optimization: Overseethe execution, management, and optimization of programmatic media plansacross various platforms and channels in line with client objectives.Monitor ad verification, brand safety, and viewability. Build and evolverelationships as the primary point of contact with media partners andinternal teams Interpret and report on attribution models acrossprogrammatic and other paid media campaigns to illustrate the impact ofupper-funnel tactics on performance. Guide and recommend tag setup andmanagement alongside Data, Analytics & Insights, and Ad Ops teamsAnalyze and resolve diverse and complex issues based on in-depthknowledge of programmatic and ad-serving platforms Client and InternalTeam Engagement: Establish and grow relationships as a key point ofcontact among media partners and internal teams. Deliver, and presentclient reporting and insights monthly and quarterly. Collaborate withinternal teams and departments to share programmatic insights that canbe leveraged across paid search, paid social, and SEO efforts. Respondto client questions and ad hoc... For full info follow applicationlink. Equal Opportunity Employer of Minorities, Females, ProtectedVeterans, and Individuals with Disabilities APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/76F5B7DB0C9F4D7A