Job Title

155 E 44th St, New York, NY 10017, USA $80,000.00 - $90,000.00/year Job Description Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is Americau2019s largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms. Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust and quality via 200+ regional sales and installation offices along with comprehensive field support offices in Las Vegas, New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages Fully paid health, dental, vision insurance 401k with company match Paid Time Off including paid parental leave Individualized career development programs On-demand lunch program Childcare assistance Free gym membership Employee assistance programs, including legal, financial planning, and counseling Employee discount marketplace Employee Resource Groups such as VetConnect, DEI Committee, Womenu2019s Committee Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home. Position Summary: The Senior Digital Specialist, Paid Social is responsible optimizing and implementing social advertising efforts across Leaf Homeu2019s multi-vertical home improvement portfolio. This individual is crucial to supporting the social performance marketing team to acquire new leads and customers through biddable media channels. You will accomplish this through hands-on experience launching and analyzing an acquisition-centric social program that drives cost-effective customer lead generation. Essential Duties and Responsibilities: u00b7 Lead the build and execution of ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools. u00b7 Optimize campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs. u00b7 Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics. u00b7 Build ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools. u00b7 Partner with the Senior Manager to analyze data, interpret, and communicate insights from multiple sources to enhance pace and performance. u00b7 Communicate weekly insights to Digital Acquisition leadership. u00b7 Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey. In addition, collaborate with platform partners to continuously scope and research new tests in social. u00b7 Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies. u00b7 Manage partner communication and deliverables including IOs, creative, billing and performance. u00b7 Learn and understand new platforms, partners and integrations between LHu2019 CRM database and ad technology and platforms. u00b7 Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency. u00b7 Performs other duties as assigned by supervisor. Experience and Minimum Qualifications: u00b7 Bachelor's Degree required u00b7 3+ years of direct experience in paid social performance marketing campaigns u00b7 Expert understanding of advertising campaign setup in Facebook (Meta), search, or programmatic platforms u00b7 Expert-level experience setting up and managing display advertising and retargeting campaigns u00b7 Expert-level understanding and execution on real-time bid changes based on pacing and performance u00b7 Ability to perform audience research to develop new campaign ideas for PPC and contextual channels u00b7 Expert Excel skills including ability to analyze data to understand trends u00b7 Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis u00b7 Intermediate understanding of advertising capabilities through other platforms such as Pinterest, Twitter, etc. u00b7 Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc. u00b7 Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without u201cdropping the ballu201d u00b7 Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a u201croll up your sleevesu201d and u201cwin every dayu201d mentality u00b7 Hold oneself accountable and responsible while being self-driven in accomplishing goals u00b7 Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion u00b7 Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately u00b7 Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection u00b7 Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first u00b7 Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) u00b7 Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities or Certifications: u00b7 Experience utilizing ad management tools like Smartly.io preferred. Travel Requirements: u00b7 No travel required. Overtime/Additional Hours Requirements: u00b7 Additional Hours May Be Required (Exempt Positions) Physical Requirements: u00b7 Normal Office Environment u00b7 Indoor work in a climate-controlled environment. u00b7 Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Diversity and Inclusion Statement: Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement: Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).