Job Title

The Channel Relations Manager - Content drives the creation of clear, engaging messaging that makes complex products understandable and appealing to customers. They lead content strategies, collaborate across teams, and manage vendors to deliver high-impact content that supports product launches and marketing efforts. Candidates should be entrepreneurially minded and able to ‘own’ their work to grow landscape sales and market share. Content Strategy & PlanningDevelop and maintain a comprehensive content strategy that aligns with business objectives, customer needs, and market trends.Conduct regular content audits and gap analyses to identify areas for improvement and innovation.Define clear content goals, KPIs, and performance metrics to measure effectiveness and guide optimization.Content Development & ManagementTranslate complex product information into compelling, customer-centric messaging across various formats—web, social media, video, print, and more. Lead content creation for product launches and ongoing campaigns, ensuring messaging remains relevant and engaging over time. Collaborate closely with subject matter experts (SMEs) to ensure technical accuracy and clarity. Adapt product content for digital platforms to maximize engagement, SEO performance, and brand visibility.Monitor content performance and iterate based on analytics, user behavior, and feedback.Social Media ManagementPlan, create, and schedule product-related content for the Landscape business’s social media channels.Tailor product content for social media audiences to drive engagement and brand awareness.Facilitate appropriate response to product-related social media engagement.Monitor performance metrics and adjust strategies based on analytics and audience feedback.Vendor ManagementManage relationships with external content partners, including writers, designers, video producers, and translators.Oversee project timelines, budgets, and deliverables to ensure high-quality output aligned with brand standards and strategic goals.Provide detailed creative briefs and constructive feedback to guide vendor’s work and maintain consistency.Content GovernanceUphold a consistent brand voice and tone across all product-related content.Establish and enforce content standards, style guides, and best practices to ensure quality and coherence.Serve as the primary administrator for the marketing tech stack within the Landscape SBU, ensuring content assets are organized, accessible, and properly maintained.Customer-Centric FocusConduct user research and analyze customer feedback to inform content strategy and messaging decisions.Optimize content for usability, accessibility, and search engine visibility to enhance customer experience and drive conversions.MINIMUM QUALIFICATIONS:Bachelor’s degree in communications, technical writing, marketing, or a related field.5+ years of experience in content strategy, preferably in a technical or manufacturing environment.Strong understanding of technical products and the ability to simplify complex concepts.Excellent writing, editing, and proofreading skills.Ability to manage multiple projects and deadlines in a fast-paced environment.Experience with content management systems (CMS), SEO tools, and analytics platforms.Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).Experience managing external vendors or creative agencies.DESIRED QUALIFICATIONS:MBA with an emphasis on marketing is highly desirable.Understanding of the landscape irrigation market.Experience working with B2B industrial or manufacturing products.Written and verbal communication skills in Spanish.#LI-OnsiteRain Bird is an Equal Opportunity Employer