Job Title

Job Description : Business Development Manager, Whiskey Off Premise Location : New York, NY About Diageo With over 200 brands sold in nearly 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and youu2019ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, youu2019ll build brands consumers love. We value each other and celebrate different perspectives. In our inclusive culture, youu2019ll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Letu2019s unlock a brighter, more exciting future together A bout the role: The Business Development (BD) Manager is the in-market category & brand expert that leads consumer & trade demand generation for our brands. This role will promote the growth of Diageo brands, along with distributor/broker partners, customers, and consumers. This role is a blend of sales coordination, local marketing execution and category/brand representation - collaborating with our sales teams at Diageo and within our distributor teams. The role works directly with the relevant Diageo brand and trade marketing personnel to develop and execute winning brand, customer, and portfolio plans tailored for their market. This role is designed to be very visible and active in the market u2013 spending a minimum of 70% of their working time with customers, distributor sales teams, marketing/activation agencies, event and sponsorship promoters, and local influencers. This role relies heavily for success on effective collaboration with other Diageo sales and marketing teams - to ideate, create, budget for, and enable the operational readiness of their plans, allowing the successful candidates to focus on building an in-market reputation and track record of demand generation that translates into performance measured through sales depletions and share growth. Role Responsibilities : u2022 Builds demand for our brands by locating, defining, and executing against the most important business/category opportunities in the market consistent with the category and brand plans developed for that market. u2022 Has a strong, trusted business relationship with the most important customers in their u2013 market. Strengthens that relationship by regularly engaging with those customers to find mutually beneficial opportunities for growth. u2022 Identifies new opportunities for brands to participate in a market by being close to distributor, agency and customer personnel and validating opportunities through consumer, category & customer insight. u2022 Closely monitors standard brand performance metrics to ensure efforts are delivering against market/brand/customer expectations u2013 course correcting where necessary u2013 distribution, authorizations, display, menu, cross-promotion, share & re-order rates etc. u2022 Agrees category specific targets, timing and KPIu2019s for in market sales and agency partners u2013 execution, merchandising, activation efforts, etc. u2022 Locates potential business opportunities by contacting potential partners u2013 cross promotional opportunities, sponsorship opportunities, media, or local influencer opportunities etc. u2022 Inputs directly to the development (by brand/trade marketing teams) of local/in market category and channel plans for specific category and constituent brands. u2022 Leads local category & associated brand education opportunities and coordinates learning plans with Diageo and third-party personnel u2013 including the Diageo Academy learning agenda. u2022 Protects Diageo by being an expert in our marketing code and living our code of conduct always. u2022 Helps refine and evolve the business development role by observing and recommending positive enhancements to the role and how it works and how it can better engage with internal and external stakeholders. Experience / skills required: Preferred Experience, Skills and Education Requirements u2022 BA in business administration or a related field u2022 3 -5 years of sales & brand activation experience u2022 Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits u2022 Ongoing category specific learning u2013 formal & informal learning u2013 liquid, consumer, category insights. u2022 Experience of beverage alcohol category and familiarity with On, Off and Non Premise channel landscape. u2022 Track record of in market & customer engagement u2013 wants and likes to spend time actively in trade u2013 listening to customers, observing shoppers/consumers and turning insights into actions. u2022 Category expertise u2013 deep Diageo & competitor brand understanding. u2022 Negotiation skills u2013 can manage local negotiations, including sponsorship agreements. u2022 Strong relationship building u2013 based on transparency, empathy & trust. u2022 Sales Analysis u2013 knows how to read sales and demand creation metrics u2013 knows when intervention is necessary. u2022 Customer & consumer centric u2013 understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo. u2022 Territory management u2013 understands the BevAlc route to market and how to compliantly influence outcomes. u2022 Deep market knowledge u2013 channel, customer, and consumer. u2022 Energy level u2013 approachable and quick to engage with all stakeholders u2013 brings positive energy to customer, distributor and agency interactions. u2022 Professionalism u2013 polished but authentic u2013 comfortable in public presentation situations. u2022 Self-starter u2013 self-motivated and pro-active. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that youu2019re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that youu2019ll be welcomed and celebrated for who you are just by being you. Youu2019ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you Worker Type : Regular Primary Location: Off Site New York Additional Locations : Job Posting Start Date : 2025-10-16 Salary Range: Minimum Salary: $105600 Maximum Salary: $176000 _At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._ _(Benefits/perks_ _listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the roleu2019s primary location._ With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (