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Job Title


TooFaced - Field Sales Director - Los Angeles, CA


Company : The Estee Lauder Companies


Location : Los Angeles, CA


Created : 2025-11-26


Job Type : Full Time


Job Description

Description Sales Management: u2043 Work closely with Brand GM to determine market potential and distribution plan for the next 3 years. u2043 Prepare and propose retail sales plan, ranking objectives, market share by door to Brand GM. Achieve Fiscal and Calendar year plan. u2043 Ensure brand's unique premium positioning is not compromised by rapid distribution expansion. u2043 Prepare and propose the business mix including promotional age, category mix and inventory mix. u2043 Prepare the annual and monthly sales forecast (both sellu2043in and sellu2043through) and allocate resources accordingly based on budget. u2043 Manage and allocate the T&E budget u2043 Build retailer relationship and maximize brand's exposure (e.g. store magazine, banners, and outpost) and growth opportunities at all doors. u2043 Ensure Marketing Programs are wellu2043executed accordingly to Marketing guidelines. Work closely with Marketing Manager and Trade Marketing Manager to ensure door productivity is maximized. u2043 Proper allocation of resources, ensure that all tools provided e.g. samples, incentives, etc. are used as directed. u2043 Ensure that all counters follow the merchandising guidelines and hygiene standards as directed by Visual Merchandising. u2043 Monitor closely inventory to ensure its month coverage and mix reflect the brand's potential and market trend, and work closely with Marketing Manager to avoid over stock and outu2043ofu2043stock situation. u2043 Ensure efficient administration of sales activities: order flow, inventory level and return percentages. Ensure perfect execution of SOP. u2043 Identify risk areas in sales plan and propose corrective action to ensure targets are achieved and maximize brand's growth opportunities. u2043 Process building and reporting/meeting system setting: u2043 Counter report u2043 Supervisor reporting system u2043 Regional Sales Manager reporting system Operational reporting system u2043 Work process and review standard setting for RSM/Supervisors/Counter Managers u2043 SOP execution and evaluation periodically Provide upu2043tou2043date analysis and report to Brand GM and team on: u2043 Sell in/Sell thru target achievement u2043 Ranking of our distribution u2043 Ranking with competitors by doors u2043 Any sales opportunities u2043 Evaluation of promotion or special events u2043 Inventory Issues u2043 Review logistics and selling skills on new product launch and promotions u2043 Competitors' activities u2043 Any personnel issues Team Management: u2043 Set up the proper organization for the sales team. u2043 Set clear business objectives and directions for the entire sales team in line with the brand objectives. Provide direction, support, and advice to the Regional Sales Manager and Supervisors. u2043 Prepare the annual headcount plan u2043 Build up the talent pool for each level from Counter Manager, Supervisor, to RSM u2043 Review on a monthly basis each Beauty Advisor's productivity and performance vs brand's requirement and directions. Address concerns and initiate the proper actions to improve the performance. u2043 Conduct Annual Beauty Advisor Appraisals in conjunction with the Regional Sales Manager, and work closely with Training Manager to implement course of action. u2043 Recruit, coach, supervise and motivate the sales team with the objective to maintaining the agreed level of productivity while sustaining the team's stability and morale. Provide career development plan to sales team members. u2043 Work closely with Brand GM to develop salary and commission/incentive scheme. u2043 KPI design, performance tracking and review on regular basis for both office and counter Qualifications u2043 Results oriented. Detailu2043oriented u2043 Team player, inspires and mentors a team, likes to lead by example, inspires enthusiasm u2043 A good listener. Skilled at winning people over u2043 Excellent coach and communicator u2043 Ability to manage multiple responsibilities in a fast paced, demanding environment u2043 Ability to get others to