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Job Title


Email Development Manager


Company : Jostens


Location : Minneapolis, MN


Created : 2025-11-26


Job Type : Full Time


Job Description

EMAIL DEVELOPMENT MANAGER HYBRID POSITION ONSITE THREE DAYS A WEEK AT JOSTENSu2019 CORPORATE OFFICE (BLOOMINGTON, MN) ABOUT YOU: Are you passionate about using technology to elevate the customer experience? As our Email Development Manager, youu2019ll lead the execution and evolution of marketing automation and email experiences across our enterprise. In this highly technical and cross-functional role, youu2019ll collaborate across teams to bring to life automated journeys, advanced personalization, and responsive email designu2014all while optimizing performance and engagement. YOU WILL: + Lead the development and deployment of email campaigns and automation. Manage Salesforce Marketing Cloud forms and maintain Automated, Journey, and Matrix email programs using HTML, AmpScript, and CSS. + Own daily planning and execution of marketing emails. Build and test templates, automate workflows, and ensure timely delivery. + Act as a strategic partner and technical expert. Consult internal teams on email development best practices, compliance, and technical implementation. + Test, troubleshoot, and optimize email performance. Resolve errors, identify issues quickly, and ensure high deliverability and business continuity. + Champion consistency and user experience. Ensure responsive design across browsers and devices for B2C and B2B campaigns. + Research and recommend digital innovations. Continuously identify technologies to improve engagement, automation, and performance. + Serve as subject matter expert in Salesforce Marketing Cloud. Stay current on platform releases, share knowledge with teams, and manage documentation. + Document and standardize development processes. Create reusable code bases, amp script logic, and automation procedures. + Participate in cross-functional project teams. Lead marketing automation strategy and support short- and long-term initiatives. + Support campaign optimization and risk mitigation. Analyze performance trends, identify potential issues, and implement improvements. + Typical/expected % of overnight travel: YOU HAVE: + Education. BA/BS in marketing, business, computer science, or a related field. + Experience. 6+ years of experience in email or front-end development. 5+ years of experience in digital, direct marketing, or email strategy. Solid understanding of best practices in email design and coding for responsive and mobile-optimized email designs. Preferred. Experience with Google Analytics and Salesforce Marketing Cloud and web development/web services experience. + Technical Skills. u200b Knowledge of front-end, email, web development, and design work utilizing one or more of the following technologies: Adobe Creative Suite, HTML, CSS, XML, SQL, JavaScript, AmpScript. Email marketer with a blend of strategic, execution, and creative skills who can apply best practices and HTML code expertise to drive online growth. + Analytics Leadership. Energetic, self-starter with ability to collaborate and drive results. Strong understanding of digital experiences, digital best practices, development, marketing automation, and digital analytics/reporting. Ability to identify advanced and innovative techniques for growth. + Familiar with journeys, automation studio, personalization logic, and data integrations. + A Strategic, Agile Mindset. Passion and ability to iterate quickly on learnings, insights, and strategy development and turn those into actionable email marketing campaigns and plans. Must be flexible and adaptable; comfortable managing rapidly changing directions and priorities. + Strong Project Management and Collaboration Skills. Proven prioritization, analytical and project management skills and ability to manage multiple competing tasks simultaneously. Ability to develop strong partnerships internally and externally with vendors/partners. + Excellent written and verbal communication skills. Comfortable engaging with both technical and non-technical partners. LOVE WHERE YOU WORK: + We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. + We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away. + We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week. + We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. + We care about your development. We support tuition reimbursement after 6 months of service. + We believe in pay transparency. The salary range is $100,000 to $110,0000 with annual bonus eligibility. APPLICATION DEADLINE: December 31, 2025 ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products u2014 like yearbooks, letter jackets, class jewelry and championship rings u2014 keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (. ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on , social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We canu2019t wait to show you what our Marketing Team has to offer at Jostens AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at or (952) 830-3300. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: