Job Title

FAMILY DOLLAR STORES, INC., Chesapeake, Virginia Director of Marketing Content & Operations Role Overview: The Director of Marketing Content & Operations plays a vital role in shaping how Family Dollar shows up for its customers every day. As the steward of the brandu2019s visual and creative identity, this role ensures every in-store sign, seasonal campaign, and marketing message communicates value, clarity, and consistency across more than 7,000 locations. The Director provides strategic, creative and operational leadership, oversees creative development, marketing operations, and production processes to ensure brand consistency and drive efficiencies. The Director leads the planning and execution of creative initiatives across print, digital, and in-store ensuring alignment to company goals and cross-functional business priorities. Principal Duties & Responsi bilities : Creative Leadership u2022 Translate business objectives into creative strategies that drive engagement, reinforce brand identity, and support key marketing and merchandising initiatives. u2022 Oversee day-to-day creative operations to ensure the highest standards of quality, accuracy, and brand consistency across all customer and associate touchpoints. u2022 Manage creative development for all in-store signage, promotional materials, digital campaigns, and co-branded marketing programs. u2022 Partners with internal teams to ensure all creative content reflects the Family Dollar value proposition and resonates with target customer segments. u2022 Direct seasonal creative planning and execution to support key events, holidays, and merchandising transitions. u2022 Collaborate with Merchandising, Marketing, Visual Merch and Store Operations to ensure signage supports promotional strategy, seasonal resets, and key business events. u2022 Maintain quality control standards for all signage types including window clings, shelf talkers, endcap headers, and promotional displays. u2022 Oversee the design and production of marketing collateral including circulars, digital ads, email assets, and promotional books. u2022 Partner with marketing planners to lead the creative process for digital marketing, print advertising, and seasonal / promo book programs. u2022 Oversee the development and creative direction of PDQ brand seasonal packaging, ensuring alignment with Family Dollaru2019s brand standards and merchandising strategies. u2022 Oversee photography, styling, and content creation for product and lifestyle imagery shoots. u2022 Collaborate with the digital marketing team to ensure creative content aligns with audience insights, seasonal objectives, and performance goals. Operational Management & Workflow Development u2022 Align creative and marketing calendars to ensure synchronized execution across digital, print, and in-store channels. u2022 Develop and maintain efficient creative workflows and project management processes to support end-to-end campaign execution. u2022 Direct signage workflows from concept through fulfillment, ensuring all marketing communication materials are accurate, timely, and brand aligned. u2022 Oversee the creative-to-print process including design approvals, proofing, color management, and Quality Assurance. u2022 Oversee the scheduling, resourcing, and prioritization of creative projects to ensure timely delivery and balanced workloads across teams. u2022 Establish operational standards, templates, and review protocols to maintain brand integrity and improve productivity. u2022 Maintain transparent communication with leadership teams regarding creative schedules, progress, and cross-functional dependencies. Team Leadership & Development u2022 Set clear performance objectives and development plans to foster innovation, accountability, and professional growth. u2022 Provide coaching, mentorship, and guidance to ensure creative and operational excellence across all functions. u2022 Cultivate a collaborative and high-performing team culture focused on creativity, efficiency, and continuous improvement. Vendor & Partner Management u2022 Serve as the primary liaison between Family Dollar and external creative, print, and production vendors. u2022 Coordinate the creative-to-print process including design approvals, proofing, color management, and Quality Assurance. u2022 Collaborate with procurement and finance teams to support contract negotiations and vendor performance management. Requirements/Qualifications: u2022 Bacheloru2019s degree required u2022 5+ year of team leadership experience u2022 10+ years of experience in a creative role with track record of delivering strong creative and flawless execution u2022 Strong design background, ability to communicate a creative vision and ensure consistent voice across channels u2022 Ability to think strategically while managing multiple projects u2022 Strong attention to detail, collaboration and communication skills u2022 Retail and production experience needed Full time 510 Volvo Parkway,Chesapeake,Virginia 23320 Content & Operations Family Dollar