Job Title

Job Description UJA is seeking a senior-level digital leader to own and evolve the user experience and organic visibility of our web properties. This individual will lead the strategy, design, and implementation of experiences that drive user engagement, conversion, and sustained traffic growth u2013 balancing the art of interface design with the science of performance optimization. This individual will bring a strong command of UX/UI best practices, search engine optimization, data analytics, and digital systems. Working at the intersection of design, marketing, and technology, the person in this role will guide the continual improvement of UJAu2019s website by grounding every decision in data, collaborating across teams, and ensuring executional excellence. They will lead both internal and external teams in implementing enhancements that deliver meaningful impact for the organization and its users. The ideal candidate will be someone who can both drive the high-altitude strategic direction and roll up their sleeves to execute. Key Responsibilities Web UX Strategy & Optimization u2022u2003Lead and implement a clear, data-informed web strategy that continuously improves the usability, accessibility, and performance of UJAu2019s websites. u2022u2003Develop and maintain a roadmap of high-impact UX/UI optimizations that are informed by user behavior, business goals, analytics, testing, and evolving digital trends. u2022u2003Ensure user journeys are intuitive, engaging, accessible, cohesive, and aligned with marketing KPIs and conversion goals (donations, registrations, subscriptions). u2022u2003Create and enforce scalable design systems and templates that uphold brand guidelines and drive content efficiency. Digital Product Ownership u2022u2003Serve as the product owner for UJAu2019s websites, overseeing some phases of digital feature and functionality development including communicating business requirements to the web project manager, identifying the underlying business needs behind new development requests, leading the UAT testing, and spearheading the future optimization. u2022u2003Act as a bridge between digital, marketing, fundraising, and IT teamsu2014translating business goals into effective digital strategies to ensure web initiatives are coordinated, aligned with organizational priorities, and meet end-user needs. u2022u2003Collaborate with internal stakeholders to evaluate needs and identify scalable solutions using existing platforms or new technologies. Facilitate effective scoping discussions, helping stakeholders clarify goals and priorities for web initiatives. u2022u2003Liaise with IT and external partners to evaluate, implement, and maintain systems that support the organizationu2019s digital strategy. u2022u2003Oversee and maintain mastery of the systems and technologies supporting our web properties (e.g., Proprietary Content Management System, Figma, Classy, GA4, Google Search Console, Google Tag Manager, Hotjar, SEMRush, BrowserStack, ). u2022u2003Manage technical documentation, system enhancements, and integrations across the current and future digital ecosystem. Analytics, Testing & Insight-Driven Optimization u2022u2003Establish a strong framework for data-informed decision making across web UX and SEO initiatives. u2022u2003Partner with Digital Analytics team to define and track KPIs using tools like Google Analytics, Google Search Console, Hotjar, and Tag Manager. Ensure proper tagging and conversion tracking are implemented for marketing attribution and performance analysis. u2022u2003Leverage analytics and user research to inform design and marketing decisions. u2022u2003Translate insights into actionable strategies for continuous improvement. Search Engine Optimization (SEO) u2022u2003Own and execute UJAu2019s SEO strategy across all core properties, ensuring strong technical foundations, optimized content structures, and search-friendly UX. u2022u2003Conduct regular audits, keyword research, and competitive analysis to inform SEO roadmaps. u2022u2003Partner with content stakeholders to guide SEO-aligned content creation and metadata implementation. u2022u2003Monitor organic traffic performance, report on key KPIs, and continually optimize site visibility and indexation. u2022u2003Stay current with evolving search engine algorithms, generative engine optimization (GEO) strategies, industry updates, and best practices to ensure compliance and competitive edge. Team & Vendor Leadership u2022u2003Manage, mentor, and develop a team responsible for web production, website analytic tools, UX design, and SEO, ensuring timely, high-quality execution of all digital updates and builds. u2022u2003Set clear expectations and cultivate a culture of continuous learning, accountability, and operational excellence, with clear documentation, workflows, and feedback loops. u2022u2003Oversee external partners (design, SEO, development) to ensure aligned priorities, effective execution, and on-budget delivery. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022u20035+ years of progressive experience in digital strategy, UX/UI design, and/or SEO, including 4+ years in a leadership or managerial role overseeing web production teams and vendors with a collaborative and proactive approach. u2022u2003Demonstrated success owning both the UX and SEO strategy for a mission-driven organization or growth-focused brand. u2022u2003Hands-on experience with CMS platforms (WordPress, Drupal, custom) and HTML/CSS. u2022u2003Fluency in web analytics platforms and ability to translate data into actionable insights. u2022u2003Strong grasp of user-centered design, accessibility standards (WCAG), and responsive/mobile-first design principles. u2022u2003Expert understanding of information hierarchy and how to best display content on a page for maximum user engagement. u2022u2003Proficient in technical SEO, schema, site audits, and tools like SEMrush, Ahrefs, etc. u2022u2003Familiarity with design systems and prototyping tools (e.g., Figma, Adobe XD). u2022u2003Proven ability to work cross-functionally with marketing, creative, and technical teams in a fast-paced environment. u2022u2003Excellent communication, prioritization, and decision-making skills. u2022u2003Strategic thinker who can balance long-term vision with short-term execution. u2022u2003Experience in agile environments and digital product development a plus. u2022u2003Passion for mission-driven work; experience in the nonprofit or Jewish philanthropic space a plus.