Job Title

Director of Product Marketing, Platform New York, New York Apply Who We Are At Justworks, youu2019ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. Weu2019re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. Weu2019re data-driven and never stop iterating. If youu2019d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, weu2019d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values ( If this sounds like you, youu2019ll fit right in. Who You Are The mission of Justworksu2019 Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences, positioning our products for growth, adoption, and long-term success. As we grow into a multi-solution platform, our ability to scale strategicallyu2014without sacrificing clarity, quality, or trustu2014depends on how we translate the value of our platform to the market and our customers. We are seeking a seasoned and customer-obsessed Director of Product Marketing u2013 Platform to lead one of the three core verticals within our Product Marketing function. This leader will oversee a portfolio of solution-focused teamsu2014spanning Benefits, Compliance & Risk, Tax, Integrations, People Tools, Mobile, Payments, and Global Hiringu2014and will report directly to the Head of Product Marketing. The Platform PMM vertical plays a critical role in shaping and activating the value narrative across Justworksu2019 foundational systems and solutions. This includes the core capabilities that underpin our platform promise and long-term differentiationu2014from compliance infrastructure to payments to modern people management tools. You will lead a team of PMMs responsible for making these capabilities resonate with the market, ensuring our launches are impactful, and positioning us as a trusted, scalable partner for small businesses. Youu2019ll also collaborate closely with Marketing and Revenue leaders to inform campaign strategy and execution. As a strategic partner to campaign owners, you will ensure our solution- and platform-level positioning is embedded into core messaging, content, and tactics across channels. Your team will be key contributors to integrated campaignsu2014bringing audience insights, customer stories, and product value propositions that drive relevance and impact. This role is ideal for a strategic thinker and team builder who thrives on solving complex problems, leading through ambiguity, and coaching high-performing marketers in fast-paced, cross-functional environments. Your Success Profile What You Will Work On + Lead and manage a team of Product Marketing Managers supporting key Platform solutions: Benefits, Compliance & Risk, Tax, Integrations, People Tools, Mobile, Payments, and Global Hiring. + Serve as the strategic partner to Product Marketing and Product leadership, influencing roadmap and feature prioritization with customer and market insight. + Elevate the value story of Justworksu2019 core platform infrastructureu2014ensuring our solutions are positioned clearly and competitively in market, across launches, campaigns, and lifecycle GTM efforts. + Shape team operating models, rituals, and development plans to enable consistent execution, cross-functional alignment, and PMM craft excellence. + Translate platform-level innovation (e.g., One Justworks, Payments modernization) into clear messaging strategies for both external audiences and internal GTM teams. + Align your teamu2019s work to Justworks' broader ICP, growth strategy, and platform visionu2014ensuring all messaging ladders up to a coherent value narrative. + Guide the development and execution of launch GTM plans across your portfoliou2014including messaging, sales enablement, launch content, and adoption metrics. + Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve. + Collaborate with peers in the Growth and Audience PMM verticals to ensure platform narratives are integrated across acquisition, expansion, and retention initiatives. + Partner with cross-functional leaders in Product, Engineering, Marketing, Revenue Effectiveness, Sales, and Customer Success to drive execution and resolve blockers. How You Will Do Your Work As Director of Product Marketing for Platform, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies: + Strategic mindset: You connect product-level tactics to long-term business goals and know how to shape product stories that reflect our platform vision. + Customer-centric orientation: You keep the voice of the customer at the center of your team's work and advocate for solutions that deliver meaningful outcomes. + Operational leadership: You build repeatable processes, set clear standards, and coach your team to deliver high-quality outputs with speed and clarity. + Collaborative energy: You partner well across functions and are skilled at building trust, creating alignment, and communicating with stakeholders at all levels. + Growth and coaching mindset: You mentor your team to take ownership, grow in their craft, and drive impact across their domains. + Nimble learning: actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.a + Results-driven: consistently achieves results, even under difficult circumstances. In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: + Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. Youu2019re an active listener, treat people respectfully, and strongly desire to know and help others. + Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. Youu2019re curious, ask open questions, and are receptive to thoughts and feedback from others. + Grit - You demonstrate grit by having the courage to commit and persevere. Youu2019re committed, earnest, and dive in to get the job done well with a positive attitude. + Integrity - Simply put, do what you say and say what you'll do. Youu2019re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. + Simplicity - Be like Einstein: u201cEverything should be made as simple as possible, but no simpler.u201d Qualifications + Minimum of 8 years of experience in product marketing or related functions (e.g., strategy, product, GTM), with at least 4 years of experience managing PMMs or marketers in a SaaS or tech company. + Proven track record of leading go-to-market strategy for platforms, ideally in B2B, fintech, or HR tech. + Experience managing PMM teams that support multiple product areas simultaneously. + Experience working closely and within integrated GTM efforts spanning Marketing and Revenue teams. + Deep understanding of product marketing craft: segmentation, positioning, messaging, enablement, research, and launch planning. + Strong communication and storytelling skillsu2014capable of translating technical or complex ideas into compelling, accessible narratives. + Analytical mindset with comfort using metrics, customer insights, and qualitative/quantitative research to drive decision-making. + Strong cross-functional leadership skills with a track record of influencing product and business strategy. + Passion for mentoring and developing high-performing marketers. + Familiarity with financial services, benefits, HR tech, or compliance products a plus. The base wage range for this position based in our New York City Office is targeted at $198,000.00 - $237,600.00 per year. #LI-Hybrid #LI-SP1 Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworksu2019 Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks ( . Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. Weu2019re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at . Your comfort and success matter to us, and we're here to ensure an inclusive experience. Our DEIB Report (